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Why are white clothes trending in fitness fashion?

Brands are already gaining public attention with the creation of white pieces with reinforced layers and no transparency for training

For a long time, white was an avoided color in fitness clothing; associated with transparency and wear problems, it took a backseat to safer dark tones. However, technological advances are changing this perception and opening up space for white to become a functional and stylish choice in gyms and on the streets.

The evolution of tissues has been decisive for this change. With properties such as improved elasticity, breathability and reinforced linings, the new pieces guarantee comfort and safety even during the most intense workouts.

According to experts, the use of materials with anti-transparency technology eliminates common fears and makes white a viable bet for those looking for sophistication without compromising performance.

The versatility of white also stands out in the athleisure style, a trend that mixes casual and sportswear. The color moves easily between environments, adapting to both physical exercise and everyday commitments. Experts recommend opting for a monochromatic look for a minimalist touch or combining light pieces with more robust overlays, such as oversized blazers, to balance the look.

White clothing models for the fitness universe will be a trend – Disclosure

Adding technology

Alto Giro, a brand from Maringá, in the interior of Paraná, innovated by launching pieces with Zero Transparency technology, with the addition of an extra lining and guaranteeing safety even during the most intense movements, without losing elasticity and breathability. Thus, they gained famous fans, such as the presenter Sabrina Sato and the influencer Thássia Naves.

Edson Recco, brand director, points out that the use of light pieces is directly linked to the feeling of lightness and modernity: “White clothes bring elegance to the sporty look and, with the right resources, they are no longer a concern. They become a reliable tool for those who want to stand out in training”, he stated, in a note from the company’s advisors.

Source: Maxima

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