Conducted by Flora, a survey showed consumer preferences in relation to hair care
An exclusive survey carried out by Flora, a renowned Brazilian consumer goods industry, brought to light the main trends for hair care in 2025. The study revealed that 65% of consumers feel insecure when choosing products and defining their care routines, highlighting the lack of guidance and clarity in the market.
Social networks have played a fundamental role in this process: 55% of respondents use platforms such as Instagram and TikTok to seek information about how to care for their hair and skin.
Furthermore, 60% of consumers carry out hair treatments at home, with procedures such as hydration carried out, on average, twice a month.
The essential products
Shampoo remains essential for 85% of participants, while 70% prefer to include conditioner in their care routines. In the financial aspect, the research shows that 60% of consumers allocate between R$51 and R$200 per month to purchase hair products, highlighting the importance of brands that offer quality and effectiveness.
Flora, which has been operating for over 40 years in the cosmetics, personal hygiene and cleaning sectors, is responsible for beloved brands such as Neutrox, OX and Karina. The company, with industrial units in several states, is committed to delivering products that provide the best care for its consumers.
Source: Maxima
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