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Can the metaverse save Pierre Cardin?

To a persistent journalist, asking him what he planned for the stability of his business, Pierre Cardin, shortly before his death, replied:A flood after me“. Thus, if he had left more moral than notarial instructions to keep his colleagues, many of whom had spent their entire careers by his side, he did not in his lifetime resolve the issue of 22 heirs, who mostly never had. met

Today it is the difficult mission of his nephew, Rodrigo Basilicati-Cardin, who is torn between the inheritance rights (which the Dutreil contract will allow to be reduced, but which obliges the company not to be touched for several years) and wants to preserve the brand. Another important question: should we reboot fashion or continue the licensing system that created visionary couture half a century ago?

Rodrigo Basilicati-Cardin honestly answers this last question.We want to continue to rely on our licensees

Source: Le Figaro

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