The project aims to address family issues in an innovative and inclusive way, highlighting the different family configurations
Paulo Tardivo, co-host, explains the motivation behind the program: “We noticed that discussions about family and children are often dominated by female voices. We want to give visibility to the male experience of fatherhood and to the diversity of families.” Tardivo highlights the importance of addressing the various family configurations, such as single mothers, single fathers and blended families, showing that, despite the differences, everyone faces similar challenges in raising children.
Filipe Callil, CEO of ClapMe, emphasizes the importance of the project: “We invested in the program because Tiago and Paulo are inspiring people and parents. We want to promote debates about diversity and parenting.” The program aims to deepen discussions that would not be possible in short video formats. Tardivo mentions the importance of having a larger space to explore complex topics related to fatherhood and family.
Since its founding in 2013, ClapMe has stood out as a leader in digital innovation, with more than 8,000 live broadcasts and 3,000 videos produced. The company continues to be a reference in the digital content market, offering technological solutions and original projects for major brands.
Source: Maxima
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