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Ganni, a Danish cloakroom dancing to her tap

Denmark is not only Queen Margaret II, it’s a new gastronomy. Fashion also imitates the Danish approach, pragmatic towards nature. We want to prove this Ganny born in 2000 in Copenhagen. On Instagram և On TikTok, it is not uncommon to see a girl wearing one of their colorful dresses with balloons, a T-shirt with a logo և wearing shoes with boots. cut soles. However, Ganni is much more than “instabrand”, a brand created on social networks, often a mono-product և a very limited lifespan.

With the support of the L Catterton Foundation, the company, acquired by Ditte և Nikolai Refstrup in 2009, has a turnover of around € 100 million, double-digit growth, offices in major capitals, 600 outlets worldwide, including 37 under its own name. , and now two in France.

Thus, in March, the Paris boutiques of Marais opened (118…

Source: Le Figaro

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