Style. What does your suitcase say about you?

Have you ever heard of the Diderot effect? It’s a concept we owe to Canadian consumer anthropologist Grant McCracken, based on a 1772 text by the French philosopher. I’m sorry for my old dress. Dennis Diderot tells how the wonderful red robe that M. offered^{to me} Jeffrey turned his existence upside down. Indeed, impressed by the beauty of the item, she undertook to replace her furniture և wall hangings with elements that matched the fabric of this garment.

Until it is demolished … My old robe was one with the rest of the rags around mehe wrote at the time.Everything is upside down. More together, more unity, more beauty. From this example, McCracken draws two conclusions: the first idea is that the products purchased by consumers correspond to their taste և, therefore, complement each other. The second shows how the new…