It is a fact. Even women with low makeup usually have a piece of gold in their bathroom or purse. His ancestor, the Egyptian powder, which was presented in a ceramic pot closed with a cork, used labor, leaving thick orange traces. And then came the desire to show off intense tanning in the 1980s, like the immortal models in Jean-Daniel Lorie’s photos.
It was then that Guerlain released the legendary Terracotta in 1984. With its motto: “Even in the shadows!” This dull brown compact powder finally gave the illusion of gold in just a few strokes. With an almost instant և easy-to-correct result (unlike self-styled ones), the make-up immediately met with worldwide success. Even today, Terracotta remains the best-selling makeup product in France.
Looking beautiful since the paid vacation is a universal quest among Westerners with a message about a healthy lifestyle, optimism and even social success. In 1998, Guerlain abandoned the concept with a more pigmented male version, and since 2006 with several shades to suit all skin tones.
Seasonal products, such as swimwear
Since then, all brands have followed their example, making sun makeup a separate category with its intense shade, finish (matte, satin, glitter, etc.) and a limited edition in the spring. “Graphic design of powders with their exotic or poetic patterns and aesthetic shell even makes them a collector. In any case, it’s a seasonal product, like swimwear. We have a few, but we always buy one according to the season. ” comments Patrick Lorenz, senior makeup artist at Estée Lauder.
Some women take three shades of their skin tone to get a tan. Today I no longer see those redundancies, the result is much more natural.
Patrick Lorenz, Estée Lauder senior makeup artist
Over the last ten years, awareness of the dangers of UV rays has led to a reduction in the number of salons in the halls, confirming sun dust as the best ally of safe deception. On the other hand, the glorious overestimation of the beginnings has given way to clients who have become experts in more delicate make-up. “Yesterday, some women took three shades from their complexion to make them look sunburned. Today I no longer see those redundancies, the result is much more natural. This is a good thing about social media and its manuals. ” says the expert who gives advice on his Instagram account (@patricklorentz). Especially since the summer of 2022 is all about getting even lighter, as Violette, the creative director of Guerlain make-up, explains.On the eyes we dare everything: rhinestones, bright colors, graphic lines in the spirit of the series Euphoria. It is about the doses of the shade, just red in the heart of the cheekbones, warmed by the light crown.
This pioneer now displays 96% natural bees with a bee-sculpture in a rose. Terracotta blossoming bee Guerlain€ 50.
XXL gauge, which also allows you to use it abundantly on the body, thanks to the maxi brush (sold separately). Maxi Powder Belle Mine Les Beiges, 3 shades, Chanel75 €:
Delicate monochrome for mixed or separate use. Bronze Goddess Healthy Glow male powder, 2 shades, Estee Lauder44 €.
The British make-up artist offers a matte powder, which blurs the imperfections. Airbrush Bronzer, 4 shades, Charlotte Tilbury€ 54.
Enriched with 95% pigments of mineral origin, it melts into the skin, leaving a shiny silky appearance. Dior Forever Natural Bronze Riviera, 2 shades, Dior€ 53.
Source: Le Figaro
