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The oldest perfume in the world releases its first perfume

“HASL’Iris is a perfume from Florence because it is an Italian perfume. It awakens the hills and fields around it, which on beautiful days are colored with purple-blue leaves.explains Jean-Luc Paris, CEO of Officina Profumo-Farmaceutica di Santa Maria Novella և the creative nose behind this first perfume water. Not onlyFlorentine iris It is one of the most elegant perfumes, but it is the symbol of the city from 13.e: century, printed on flags, on the first gold florins.

It was then that the Dominican brethren made a concession to Santa Maria Inter Vineas (literally, “St. Mary among the Vineyards”), a small church outside the city walls, with a square of herbs used to make ointments. creams և other preparations with healing properties. In Quattrocento, under the auspices of the Medici House, the monastery’s main client, the first waters appeared…

Source: Le Figaro

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