Search for the feeling of welcome and comfort inspires brands to bet on neutral and earthy colors
The search for a feeling of welcome and emotional comfort determined the choice of tones that will prevail in Brazilian homes in 2023. Based on studies and world trends, the main paint brands bet on earthy and neutral nuances, which reinforce the connection with nature and inspire optimism.
1. winter silence (Coral)
Coral bets heavily on the connection with nature in its color palette for 2023. Indicated as
the brand’s color of the year, Winter Silence is a shade greenish earthy, influenced by
warm nuances of dried flowers and fields. Positive and natural, the color evokes fullness, calm and the magic of transformations.
two. Orange Calcite (Suvinyl)
Inspired by the stone of the same name, Orange Calcite is the color of the year chosen by Suvinil. This earthy orange hue, with 100% mineral pigmentation (made from a combination of clays), brings the energy of innovation, while at the same time referring to tones excavated from the ground, rescuing ancestry.
3. carmen (Lukcolor)
In tune with our roots, culture and Brazilianness, Carmen’s earthy hue is the color 2023 by Lukscolor. For the brand, the tone celebrates belonging, the strength of the earth, mother nature and the feminine.
4. lull (Eucatex)
A Eucatex trend, Calmaria manages to be sober and, at the same time, stimulating creative thinking. This shade of soft blue awakens spiritual realization, confidence and is associated with harmony, tranquility and serenity.
5. Vining Ivy (Renner paints)
The versatility of the blue-green Vining Ivy is the bet of the specialists of the Tintas Renner brand. synonymous with modernity, the color is bold yet serene. It propagates feelings of optimism, tranquility and balance.
6. My way (Sherwin-Williams)
Sherwin-Williams opted for a warm, rosy neutral as highlight of your palette of 2023. The color
Meu Caminho was inspired by the idea of finding beauty beyond ourselves. It is a contemplative tone, which invites compassion and conveys simplicity and empathy.
By It Home
Published by It Home magazine
Source: Maxima
I am an experienced author and journalist with a passion for lifestyle journalism. I currently work for Buna Times, one of the leading news websites in the world. I specialize in writing stories about health, wellness, fashion, beauty, interior design, and more. My articles have been featured on major publications such as The Guardian and The Huffington Post.