See how to create compelling content on Instagram

Instagram is the largest social network focused on visual content and emerged from technology mobile, standing out for the agility and interaction of information. “The strategies used on this platform must be marked by impactful images, in addition to authenticity in lives and the possibility of traffic generated by stories”, indicates communication master Elaine Chovich.

Standardize your publications

Remember when making your posts that Instagram is very intuitive. “The ideal approach is to have a standard in layout of the post, especially in the feedto make your profile more pleasing to the eye, convey the brand personality and be more likely to attract users,” recommends Anderson Cruz, Microcamp’s new product coordinator.

He also indicates the use of emojis and memes, in order to get closer to the audience and bring an informal tone to the content. “Also, don’t forget to use hashtags, as they can play a big role on Instagram,” he adds. That’s because they work as a mechanism.

how to use feed

Coordinator Anderson Cruz explains how to use the feed to improve your audience: “the feeds of Instagram can be used to post the contents that you want to keep in your brand profile for everyone who visits. Format options include images and videos, which can contain text titles and create interesting content for the company,” he says.

Check out the types of content suggested by Anderson Cruz:

You can use images to quickly convey knowledge about the subject or to support text headings so that users can learn more about the subject involved.

Whenever there is something new in your area of ​​business or company, it’s also an opportunity to create content and keep listeners in the loop.

You can also create content that brings the company’s daily situation, market curiosities, inspiring phrases related to the publicphotos of the company’s participation in activities and many other contents.