America’s most followed family on social media sells their clothes on its resale platform. In the program: luxury, traces of foundation and a hint of green wash.
Business, a constant business for the Kardashian-Jenner family, who have sniffed a second-hand vein by selling their wardrobe on a special online sales site, Kardashian Kloset. The business flourished in 2019 under the leadership of clan mother Kris Jenner, joined by her daughters Kourtney, Kim, Khloe, Kylie and Kendall. Together, they decide to sell their less-worn pieces, create their own website under their own name, and use Instagram as a showcase, with a dedicated account now boasting 2.1 million subscribers. Essential for these money makers.
The business works as a professional Vinted account. new pieces are posted online every week. You can find a Saint Laurent coat worn by Kylie Jenner (retailing for a modest $4,495), a pair of Prada boots straight out of Kim Kardashian’s closet for $995, or a Kate bag worn by Kendall Jenner. shown for $1895. In TikTok, we learn that some pieces may have traces of the base or holes… Like a catalog with cropped photos that are always taken from the same angle (on a mannequin), the pieces are offered according to personality, to each member. The clan brings its dressing room exclusively to American customers. shipments do not go beyond US borders.
The forefather of Ebay
The origin of this collective empty dressing room. Kim Kardashian’s initiative ten years ago. The youngest of the siblings started selling her clothes in 2012 when she met Kanye West. The reality TV star was then selling her luxury handbags and shoes on Ebay under a pseudonym kimprincess:. Until 2019, all profits were donated to Children’s Hospital Los Angeles.
Then there’s Kris Jenner, the mom aka “Momanager.”, entered the game. The “artisan” resale of Kim Kardashian’s clothing has taken a more commercial turn, driven by the site’s eco-responsibility argument, versus the grain of consumerism that sticks to the clan’s skin; “Our goal. The Kardashian Closet is meant to share a part of the lifestyle of the Kardashian-Jenner family, giving you the opportunity to own one-of-a-kind items while promoting sustainability.”
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Kardashian and ecology. you said divisive.
A green argument for selling clothes that has many pointing to the nets. It must be said that the family is regularly accused of greening. Starting with Kim Kardashian, her Skims underwear brand launched in 2019, whose “green” communication has been called into question by the Changing Markets Foundation, denouncing false advertising.
Kourtney Kardashian-Baker also faced a lot of criticism last September after her collaboration with fast-fashion brand Boohoo. The label has put forward a “sustainable” collection, which has sparked a backlash from netizens, who have also condemned the form of inconsistency. But most of all, it was Kylie Jenner who drew the ire of her Instagram community after being staged holding her husband Travis Scott’s arms in front of their two private jets, saying: ‘Are we taking yours or mine?’ Bad noise. But it seems to be turning the business around.
Source: Le Figaro
