In creating precious medallions, Maison Arthus Bertrand reaffirms its status as a contemporary jeweller, whose exquisite designs rival each other in modernity and precious know-how. A portrait of a French heritage house that is constantly updated while continuing to produce its collections exclusively in France.
Under the creative impulse of Maison Arthus Bertrand, precious medallions are reinvented in favor of new jewelry trends, restoring their noble letters to jewels loaded with soul. Born from the meeting of two visionary families during the splendor of empire, Artus Bertrand thus celebrates with modernity the art of timeless jewelry, those that are passed down from generation to generation.
Wearing medals without moderation
This is how the French house turns to its workshops in Saumur to reinvent its iconic creations, such as the miraculous medal, which it now abandons in cheerful pop mode, while invoking precious metals such as yellow gold, pink and sometimes white. With the Comédie series, Artus Bertrand tries his hand at a faux diversion from the traditional order. Stamped in gold, silver or vermeil, each symbol invites jewelry lovers to mingle, mix and create their own piece. As for the Fabula, Gaïa… jeweled medals, they celebrate the lush fancies and legends inspired by the laurel. Combining unique know-how such as embossing and grand feu enamelling, the medals also reveal engraving work on the back.
The house of its time
“Capturing the venerable jewels that are part of the house’s prestigious history, the ribbon is an endless source of inspiration for our jewelry creations.”, confirms Camille Toupet. Artistic director of the house since 2018, he strives to perpetuate the jewelry heritage while infusing it with an irresistible touch of modernity. The band, its movement and grosgrain texture inspire the jeweler with collections of contemporary elegance. The last example. The new Ruban Or series, whose campaign reveals the most desirable sensitive aesthetics. Rings, necklaces, earrings and even a Toi & Moi flexible bracelet. the jewels can be worn alone or stacked with the elegance of the Ruban Argent collection.
Ethics for decoration
In addition to their creations imbued with modernity, Arthus Bertrand jewelry requires eco-responsible production, combining know-how durability, longevity and French manufacturing. It’s a bold way for this house with a century of heritage to perpetuate its visionary DNA. The ultimate proof of his devotion. Collector Project, a project to collect and recover recycled gold. For any purchase of gold jewelry from its collections, Artus Bertrand allows its customers to bring in their gold to be appraised, graded, and deducted from a future jewelry purchase, then processed and reintegrated into the production cycle. It is also a piece of jewelry that fits the times.
Source: Le Figaro
