On the occasion of its 150th anniversary, the Japanese-born brand brought together beauty experts for a summit dedicated to science, innovation and sustainable development.
When movie stars celebrated the 7the art of the Venice Film Festival last September, skin care professionals also gathered in Serenissima for a beauty summit organized by Shiseido. An exclusive event that celebrates the values of scientific innovation and sustainable development that have infused the brand’s solutions for one hundred and fifty years, supporting holistic beauty. The latest creation? Bio Performance Skin Filler serum duo and its MolecuShift technology, which makes the skin look younger in one day.*
Innovation for DNA
“Innovate beauty for a better world. » More than a virtuous mantra, it is a decidedly forward-looking vision that Shiseido strives to realize through a research and development strategy that combines technological innovation and a holistic approach to beauty. Combining the science of skin, body and mind, the brand thus claims a unique skin care concept based on the opposite principles of appearance. Between science and creativity, luxury and sustainability, individuality and universality, functionality and Japanese quality, Shiseido imagines solutions in its 6 research and development laboratories to effectively meet the specific needs of men and women around the world.
Beauty in harmony with nature
This sense of innovation is accompanied by a deep respect for nature and its power, as is the Shinto tradition, which recommends always celebrating the environment. An inexhaustible source of inspiration, its richness has always fueled Shiseido’s research, which does not hesitate to use and enhance natural ingredients in its formulas. Convinced that beauty has a role to play in protecting the environment, the House is committed to a series of Sustainable Beauty Actions based on 3 pillars: Compassion, Harmony and mottainai:. The latter is a philosophy of Japanese origin, which indirectly refers to the 5 pillars of the brand’s eco-responsible policy: reuse, recycle, reduce, replace and respect. This is how Shiseido aims to use only sustainable packaging by 2025.
A duo of high-tech serums
With one hundred and fifty years of innovation and forty years of research into hyaluronic acid, Shiseido Bio Performance Skin Filler stands out as the Japanese brand’s ultimate feat. Incorporating the revolutionary MolecuShift technology, this duo of new generation serums guarantees the penetration of hyaluronic acid into the layers of the epidermis. A unique way to discover the volumetric effects of this standard active ingredient, inspired by aesthetic medicine techniques. Which once again arouses the attention of scientific experts. MolecuShift technology is the subject of 3 patents in the validation process and reinforces Shiseido’s image as an irreducible beauty pioneer.
*consumer test on 110 women
Source: Le Figaro
