Bright eyes, rosy cheekbones, voluminous lips… A make-up tutorial that has gone viral on TikTok offers a “flattering” way to recreate the tearful look a person shows when they are grieving.
Has sadness become desirable? That’s what the “crying makeup” trend on TikTok, which has more than 130 million views on the counter, suggests. It all started with a video that beauty influencer Zoe Kim Kenny posted on the platform just before Halloween. For those in need of horror cover-up ideas, the content creator suggests wearing a teary-eyed look that comes after crying.
“This is for all unstable girls. Do you see how beautiful we are when we cry?” says the young woman, facing the camera, illustrating her expression with images of visibly sad female faces. “However, if you’re not in the mood to cry, here’s how to get this look with makeup,” she continues, before sharing her practical tips and advice to her hundreds of thousands of subscribers.
Hello Sadness!
First, to create “soft and puffy” lips, Zoe suggests applying a lipstick slightly darker than your natural color and “blurring the outline with a brush,” which creates the effect of a mouth. Next, she recommends applying a pinkish-red blush around each eye, cheeks and the tip of the nose, mimicking applying a handkerchief. To “restore the sparkle” that appears after crying, she adds a liquid glitter blush to her upper lash line. As well as on Cupid’s bow, as if a trace of tears had just been wiped there. To finish and ensure a flattering look, “lashes should be curled, this is what completes the look. And first of all, the shine,” concludes the expert. As a result, the appearance is radiant, the complexion flushed and moist, as after great grief, without actually any misfortune.
A controversial manual
Despite only 3 million views on the social network, this video was not unanimous among viewers. While some agree, comparing it to the “Korean makeup” style or calling this sultry enhanced look “ethereal” or “stunning,” others remain skeptical. “I don’t really look pretty when I cry, you’re lucky,” we can specifically read. “I really feel so beautiful after sobbing and coughing my lungs out,” quips the surfer.
Could this surprising trend stem from the free movement of speech about mental health issues? Indeed, more and more personalities and influencers are taking to social media in tears to raise awareness for the cause. Model Bella Hadid has repeatedly confided in her bouts of depression, posting selfies on Instagram of herself with a tear-stained face, while singer Lizo shared a tearful TikTok video of herself singing the title track. Happier than ever By Billie Eilish. Actresses Nicola Peltz-Beckham and Sidney Sweeney, meanwhile, both shared on-set photos of themselves pretending to be in pain with their community. Are we supposed to see a connection between these new images circulating on the Internet and this manual that increases suffering?
Source: Le Figaro