The users of the social network are not thieves and garbage collectors, but in funny videos they copy the models of the Parisian brand.
At full speed. this is how models walked the latest Balenciaga catwalks. A predilection that has become a trademark of the Parisian brand and which has not escaped the mischievous eye of TikTok. On the Chinese video platform, the tracks of Balenciaga models were even converted challenge. More specifically mocking the Fall-Winter 2022-2023 show, where models walked in a faux blizzard, users rush forward, looking frail. We can see them dressed in black and equipped with garbage bags, reminiscent of the leather model sold by the brand.
In the video, Balenciaga’s spring-summer 2023 show provided an opportunity for Demna to advocate for a more down-to-earth fashion.
Fashion challenges
The social network TikTok is fast playing with the fun attitude of fashion. At the beginning of 2022, the Italian label Gucci and its design based on accumulation were at the heart of a challenge called: #Guccimodelchallenge. The latter, which invited everyone to create a puzzle with mismatched pieces, has garnered more than 850,000 views.
Now it’s Balenciaga’s art director’s extreme aesthetic that’s making you swoon, with a total of 10 million views. #Balenciagachallenge and 98 million #Balenciagamodelchallenge. A fact that is far from isolated, as unusual branded pieces are regularly shared on social networks. Not long ago, it was the inconsistency of the bag that caused the backlash. Another step towards the buzz.
In the video, Nicole Kidman at the Balenciaga Fall Winter 2022-2023 show
Source: Le Figaro
