The latest addition to the world of jewelry with environmentally responsible ambitions, The Future Rocks promises a curated selection of avant-garde jewelry brands whose creations emotionally celebrate the synergy of technology and innovation.
It’s not just fashion that’s making an eco-responsible change. With The Future Rocks (TFR), a new digital marketplace dedicated to high-end designer jewelry, the jewelry industry is (too) asserting its environmental ambitions against a backdrop of renewed craftsmanship and bold design.
The first jewelry market of a new generation
The newly launched online platform features a discerning lineup of jewelry designers who consciously combine their knowledge while respecting the planet and its inhabitants. In total, around 19 brands and labels, sourced from all over the world, unite in this market their shared vision of jewelry whose unique craftsmanship is based less on tradition than on a keen sense of innovation. Among the common denominators that can be found in all creations sold at The Future Rocks, we note the use of laboratory diamonds and recycled metals, all thanks to new technologies that allow designers to revise and correct the design of their collections.
Brave and dedicated jewelers
This is how we at The Future Rocks platform discover the amazing work of Parisian jeweler Courbet, who imagines jewelry mainly from materials found in electronic devices, which are later transformed into modern heirlooms. We’re also intrigued by Maren Jewellery, a stunning German label whose pieces combine recycled precious metals and lab-grown diamonds. A combination that can also be found with the talented Frank Darling who specializes in lab diamonds and recycled gold. But this is not all. At Prmal, paying a percentage of sales to environmental organizations, making custom jewelry for a zero-waste policy…
The brands represented by TFR make avant-garde jewelry the essence of an unprecedented and demanding definition of elegance, in which saving the planet is the ultimate guarantee of elegance. The birth of a new luxury, in short, wear without moderation.
Source: Le Figaro
