The billionaire entrepreneur added the words “perfume seller” to his bio on Twitter.
Elon Musk is starting a brand new business: the perfume business. The SpaceX founder himself unveiled his new creation, “The Best Perfume on Earth,” to his 108 million Twitter followers, he announced in a post on Tuesday, Oct. 11, along with a photo of the fragrance in question.
Burnt Hair (which translates to ‘burnt hair’ in English), this red glass bottle with ‘burnt’ written on it contains a juice described as the ‘essence of nasty lust’ on the official seller’s website. In a series of tweets published during the process, the Pretoria-born billionaire mentions that it is an “all-gender” product and that it is possible to “pay in Doge” (cryptocurrency) €104,95 to get it.
Ideal for “standing out in the crowd”
Other enigmatic olfactory clues are revealed at The Boring Company (a tunnel construction company founded by Elon Musk himself), where the product is offered for sale. “It’s like leaning over a candle at the table, but without all the hard work,” it says. Or that its smell is ideal for “standing out in a crowd”, especially “when walking around the airport”.
10,000 copies sold
A new project for May Musk’s son, whose last name was already written in advance, according to him. “With a name like mine, entering the world of perfumes was inevitable. why was I struggling so much?” he jokes. on Twitter, referring to the word “Musk,” a substance commonly used in perfumery.
And for the former companion of Grimes, the business would already be fruitful. Indeed, according to Elon Musk, 10,000 bottles of the perfume have already been sold less than five hours after the official announcement on Twitter, for a total of “$1 million” in revenue. However, you’ll have to wait until the first quarter of 2023, which is the estimated shipping date, to experience these burnt hair aromas.
Source: Le Figaro
