The 43-year-old American is followed by the English brand on Instagram with 196 million subscribers to embody its new “eco-responsible” collection. Netizens are slamming the new episode landscaping.
On September 6, the English brand unveiled its new muse, Kourtney Kardashian Barker. A reality TV star who represents a fast fashion brand. Nothing to make headlines for now. However, the case thickens. “Kourtney Kardashian Barker is the brand’s newest ambassador focused on sustainability,” Boohoo wrote. Through this collaboration, the digital brand, an extremely fast fashion icon, wants to make it known that it is going the eco-responsible way. To do this, it is announcing the launch of two collections using recycled fibers and a series highlighting good practice in terms of sustainability. The brand that provides thousands of cheap clothes to Generation Z intends to show that it cares about its impact on the environment. However, that approach in social networks annoys people.
Kim Kardashian’s daughter North West held a STOP sign in the front row of the Jean Paul Gaultier fashion show.
“Peak of Greening”
“We have reached the pinnacle of greenwashing,” eco-responsible fashion activist Venetia La Manna posts on Instagram. “Using mass celebrity influence to sell more pieces will never be the answer, no matter how much recycled material is used,” adds the committed Instagram account Diet Prada.
It must be said that Boohoo has been the perfect anti-example since its inception in 2006. The mass production system that made him successful is opposed to the sobriety preached by the times. Carol Kane and Mahmoud Kamani’s company has also been accused of poor working conditions in its UK factories (by Labor Behind the Label and the Sunday Times Association), and has been singled out by the English Parliament for its intransigence. the face of poor practices by its suppliers.
Kim Kardashian’s son interfered with his mother’s Live
Controversial ambassador
Could Kourtney Kardashian Barker be a game changer? And the image of the brand? The lifestyle of the 43-year-old businesswoman and her family leaves many observers wary. If the creator of the lifestyle website Poosh has repeatedly stated that he pays attention to ecology, he and his surroundings are nevertheless a privileged target of environmental activists. On an episode of reality TV Keeping up with the Kardashians From 2019, Kourtney Kardashian was filmed lecturing Kim Kardashian while drinking from a plastic water bottle, before she was later shown doing the same. This summer, it was her younger sister, Kylie Jenner, who was angered after posting a photo of a private jet. On July 19, he allegedly used his plane for a 3-minute flight, according to the CelebrityJets Twitter account.
“When Boohoo contacted me to collaborate on a collection, I was concerned about the effects of the fast fashion industry on our planet. Boohoo responded enthusiastically and shared with me their desire to incorporate more sustainable practices into our collection,” explains Kourtney Kardashian Barker in the brand’s press release. Words that seem to struggle when it comes to persuasion.
Source: Le Figaro
