Host Lisa LaFlamme has decided to let her gray hair grow after her arrest. A choice that would in part lead to his departure from a major national television channel.
One of Canada’s most famous faces has made a national splash. Reporter Lisa LaFlamme, who has been reporting daily news on CTV News since 2011, announced her abrupt departure from the show. An “accidental” dismissal that “didn’t happen.” [son] choice,” he revealed video Published on his Twitter microblog on August 15, 2022.
In this statement, which has more than 4.6 million views on social media, Lisa La Flamme said that this decision is “the end of [son] contract” in June 2022 at the initiative of Bell Media, a company owned by CTV News, without giving more details about the exact reasons for this dismissal.
Natural white hair from captivity
However, a few days after this announcement, the Canadian newspaper reported The Globe and Mail revealed one of the alleged reasons for this rift between the chain and its star host, which had developed within the company for thirty-five years. According to a daily investigation, among other things, Lisa LaFlamme’s hair color would have cost her her job. Or rather, her choice to no longer use hair dye and wear her naturally white hair since her arrest.
According to an unnamed source who identified himself as a “senior official who was present at the meeting” where the fateful decision was made, CTV News’ Michael Melling allegedly asked who approved the decision to “bleach Lisa’s hair”. This question was even raised one day on the set, when the manager noticed that Lisa LaFlamme’s hair “turned purple in the studio lighting”…
Another important detail, the article also mentions important editorial and political disagreements between the two parties regarding certain news.
Judicial removal
It was enough to provoke the outrage of Internet users and loyal viewers against this 58-year-old veteran journalist, who was the best news anchor this year. The revelations even sparked a debate on social media and local media about how employers treat women after a certain age, suggesting that factors such as sexism are at play. “This is how Bell Media treats its hottest talent. Imagine how they treat people from below,” says the Quebec feminist activist. Nora Loreto on Twitter. “What an appallingly negligent way to treat an incredible journalist like Lisa LaFlamme. (…) Shame on you, Bell Media,” condemns Katherine McKenna, former Canadian Minister of Environment and Climate Change. “This is the least generous and sterile resignation statement I’ve ever seen for a long-time respected anchor,” adds the fake news reporter. Craig Silverma.
In support of Lisa LaFlamme, Canadian franchisees of major companies have redesigned their graphic charter on social networks, using shades of gray on their logo, such as fast food chain Wendy’s. Without naming the host, Dove Canada launched the hashtag #KeeptheGrey, a campaign that encourages women to take a profile picture of themselves with gray hair on the platform. In a tweet, the brand said it had “donated $100,000 to an organization that campaigns for inclusive workplaces for women.”
In the video, these celebrities who assume their white hair
“Not as simple as that”
However, these vague explanations have left some skeptics. Journalist and broadcaster Jeanne Becker, who said she was “shocked” by the sad fate of her “beloved” and “respected” colleague in the industry, does not deny the age-old reality of the television industry … but emphasizes the political. the nature of this case. “I think it’s naive to believe that he was targeted because of his gray hair. I don’t think it’s that simple,” he insisted in a daily interview. The star .
Legal contract
In an initial press release dated Aug. 15, Bell Media simply explained that the decision was due to “evolving viewer habits.” In the face of these harsh accusations that are spreading Globe and MailBell Media general manager Mirko Bibich denied these rumors, but did not disclose the details of the incident due to the legal agreement signed with Lisa LaFlamme. “The account says that Lisa’s age, gender or gray hair played a role in the decision. I’m sure that’s not the case and wanted to make sure you heard it from me,” he wrote in a post on his LinkedIn account, “while I’d like to say more about Bell Media’s decision, we are mutually parting ways. : An agreement negotiated with Lisa that we will continue to honor.
A speech that did not calm the anger of individual national public figures. Former Canadian Prime Minister Kim Campbell joined singers Sarah McLachlan and Ann Murray in condemning the incident, which they said “confirms the sad truth. Even after all the advances women have made, they still face sexism and ageism at work every day.”
Source: Le Figaro
