On social networks, Any influencers Offer content without ever revealing their identity. They are some success with users who know themselves more easily with themselves.
No one knows what they are, but they are followed by millions of ladies. Minimalist and soothing aesthetics with their content, Any influencers (Unfortunate Impacts, French), they begin to conquer the social network. Among the different clips we find that “prepare me with me” format (“Prepare with me” in French), in an anonymous version, in which users make their morning regime. Although others just share their daily routines and their always a very neat environment, made of or inflamed ice coffee with a perfect manicure man.
The storage videos of the most famous Michigan of Michigan (4.3 million subscribers) have long been published in Michigan, Michigan, without its refrigerator, or its refrigerator storage. But also @ elysian.living (2.4 million subscribers), which publishes its skin care councils without ever exposing your face. The American influence shows the products he used and only part of the parts of his body, on which he uses that care (one foot, his hair, the cheek). This satisfactory, soil and almost the perfect side occupies users who are always more and more to follow these unnamed content creators.
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Anonymous inclusion
Blogs were the first to highlight anonymity on the Internet. All users could exchange and give their opinion without revealing their identity. But since the appearance, appearance, embodiment and personal image have become necessary points to succeed. At what cost? Indeed, if today the most popular influential are recognizable, the image they applied is often a strong dictation, be in terms of beauty, fashion or lifestyle. It’s hard for them to solve the most possible target. Would be without counting Any influencerswhich use their anonymity to invisible identity markers and on their own. The unfortunate effect is more comprehensive, offers more neutral content and users easier to identify with these content creators. “According to Stackla, 86% of consumers appreciate the authenticity of advertising, and the defenseless content is often perceived as more authentic, as it emphasizes the message than the messenger than the messenger. Forbes.
Relaxing success
As explained Economist February, more than 200,000 publications were labeled with “pointless” hashtag and accumulate approximately 1.1 million views. “Influential influential subscribers have the same dedicated subscribers as traditional influencers,” explains Julia Markov, who works for the Artukht forest Management Agency in New York. EconomistA number of “the only difference is that their followers are delighted with their way of life, not with their privacy.” The Heritage of “Silent Vlogers” and Anonymous, Published Content in South Korea in 2018 has been unfortunate. These many cinematographic videos, which are broadcast on YouTube, show the daily life of a person who does not speak and does not leave the decor elements (sometimes adding soft music).
Favorable Nyangsoop, who is best known, one of the films, such as the construction of his house in the Korean village, the recipes he is going on, and his vacation in a very calming atmosphere. It was a little -1 19 epidemic when users were stuck at home that they were wondered by the videos. And this soothing side is now in content timeenA series “They offer an escape for both of me and for my audience. In the world where social media may seem overwhelming, I like to know that people can perform Victoria. “From the beginning I wanted it to rest, de-de-driving and breath.”
Incognito existence
Likes, distribution, subscriptions, comments … In social networks, celebrity captures. But when it mixes with life outside the screen, it can sometimes be more difficult to manage. Is Any influencers Thus decided to relieve it. Indeed, never revealing their faces, they can continue to advance the existence of incognito without being recognized on the street. They also avoid harassment and hated comments, the creators of which are the most famous content that shows their faces often target. This is why Victoria decided to start producing content timeen In 2023. “Initially, it was a need of confidentiality, but over time it became much deeper,” he explains. “As a person with social anxiety, the creation of content timeen Brought me a sense of peace I didn’t know. Hotspent
In addition to the pleasure of continuing your life, creating content of your life to continue your life, allows you to make money without giving a lot of their time. Indeed, by deciding not to tell in front of the camera, these effects are saving the time required to prepare, explains the talented manager on Fallon Lowery. EconomistIt is easier for them to control their online presence, especially for people with more potential, or who are not so suitable for sharing their lives on social networks. “I was also allowed to fully focus on the creation process. Even if I sometimes want a closer connection with my audience, I found a lot of fun with this link, such as messages, my YouTube community, comments.
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Side cooperation
The brands do not seem cautious about the idea of cooperation with this impact. According to Victoria videos, the content designer works with several companies. For example, in Bloom’s food, which he highlights in a video where he prepares small strawberries and chocolate ice creams or with a hair product brand, Eva NYC. “I am happy to work with incredible brands, some of whom I admired getting older. I think that more and more than they appreciate the traditional approach.
In addition, collaboration with these content creators reduces brand costs compared to the partnership with traditional impact. “This makes an unconditional option for small businesses with limited budgets, offering an affordable way to create content and create prospects” ForbsusA number of associate with a Independent effect It also allows them not to see their image negatively affect the personal life of these users. “This guarantees a safer and controlled marketing environment for brands,” adds a well-known American magazine.
Exercise boundaries
But choosing to create this type of content, alerts also choose to limit their application. Indeed, there are many tiktok trends they can’t reach. “Some are strictly based on individuals and facial expressions, which is difficult to adapt when you do not show your face,” explains Victoria. However, the Azerki managed to match some of them in his own way and in his way. “My personality has become important in my way, even if it is different from others,” he added. Despite everything, Victoria does not hide that content timeen can sometimes disappoint. “There are still moments when I wish I could show me in front of the camera and be more vulnerable or creating a scenic of life.
IA pressure
Among the pitfalls of this practice is to distinguish between “defenseless” content between them and know who owns this or that video. However, Victoria explains that she is still trying to add personal contact to each of its publications. “The originality comes down to creativity and intention. As the artist can paint a powerful story without ever painting a face, he says he seems to be personal and expressive. “It simply came to our notice then. This is when I try to leave my result. “
Finally, this content can easily reproduce due to artificial intelligence and, therefore, copy. But the Arrival of AI doesn’t seem to worry about these influentials. “We cannot predict exactly how much it will go, but at the moment I believe that people always want a real human connection, and that’s something I continue to have a careful and intention.
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This video, therefore, continues to be pleased and more and more people tried their nominal influence. Tiktok, some types of gender also share their advice and advice to create anonymous content. For pop and content, who offers to “make 5 ways to shoot himself without his face” or a masked method, who advises “several aesthetic videos.” Often sober and harmonious content that finds their audience without users, from which to face.
Source: Le Figaro
