To celebrate the 50th anniversary of its iconic model and its return in a new version by 2025, Renault presents an anniversary model with a haute couture design.
The cult car of the 1970s, of our childhood, our parents and even our grandparents, was thought to be gone forever. Today he will celebrate his 50th anniversary again. With more than 5 million units sold between 1972 and 1984, this innovative little racing car, both in the city and on the holiday road, was a symbol of the happy and carefree years, cruising without fuss in its fabric seats of the biggest movie stars. Romy Schneider and Claude Brasseur A simple storyIn 1978 via Annie Girardeau and Philippe Noiret Tender chickenBridget Fossey and Sophie Marceau in 1978 party, In 1980, and even Sean Connery, aka James Bond, in never againIn 1983
Cars for everyone…
But why so much love for this little car, a thousand miles away from the big cylinders that have been rocking the seventh art since the 1950s? According to Pierre Gonalon, the French interior architect and designer entrusted by Renault with the mission of reimagining the new R5 to celebrate five decades of its creation, the reason is obvious. “In terms of lines, it really has something special. square, it has this chic and relaxed seventies flavor, smiley and finally quite French.’ “In life, I am not a big fan of cars,” says the designer. But the R5 is truly special… Like the Knoll chair, it’s part of the design mythos, striking the perfect balance between beautiful design and the elusive. I like this idea of a car for everyone, which embodies both modernity and accessibility for millions of French people.”
… to a techno gem
And even if that means reviving a French myth, you might as well hit it hard. “For the first time, I chose a forbidden color for cars: pink. Today, men wear it as a total look over suits, so why not embody it? Then I continued to play with the codes of femininity, choosing the world of jewelry as a red thread.” Then to the program? Modernity: 100% electric car, diamond-shaped headlights, pale gold gilded gear lever and marble steering wheel. High-tech detail. Say goodbye to the famous button on the handles, make way for the fingerprint reader that unlocks the doors. Tuned like an exclusive gem, this car is expected to be sold at auction with its double digital twin, In NFT version. Proceeds will be donated to Give Me 5, the brand’s new social responsibility project dedicated to younger generations through sports and music.
Source: Le Figaro
