Here are the 7 most inspiring brands to watch in 2025

Marfa Stance, responsible outerwear

Katie Holmes, former Art Master street style New Yorker put two models in the spotlight this fall: a green hooded utility jacket with a reversible pastel pink lining, then a water-repellent bomber jacket with a parachute patch. Two releases that helped boost sales by 50%. British label Marfa Stance, founded in 2019, has made outerwear its specialty. Former Burberry and Rag & Bone stylist Georgia Dunt envisions modular pieces, all reversible and responsive, designed in London and made in Italy. Enhance, not replace, consume differently, but above all better, hence the idea of ​​a very fashionable reversible in khaki and pink color combinations. Each piece has its own collection of spare parts – hoods, collars and linings – to open up, imaginatively follow the seasons and, above all, to create a unique style, not to look like another shopper.After two trials in New York, the brand may soon open its first The pop-up shop in Paris.

marfastance.com:

Monoki, complete fashion

After studying at Central Saint Martins, Diane Goldstein founded the ready-to-wear brand April May in 2016. While living in Los Angeles, she began revisiting karate kimonos she had washed at denim dye shops and then hand-embroidered with leather patterns and colored thread. Unique pieces that require eight to ten hours of passionate work and are blessed by a shaman from Big Sur, California. Cotton necklaces and bracelets adorned with medals and shells, t-shirts with illustrations of astrological signs, soft hats, embroidered bags, but also an alluring incense-scented perfume quickly followed. We’re picturing great outdoor pieces like a delicately embroidered parka (sold at Marie), soft leather jackets with cowboy embroidery, cashmere sweaters, and fringed patch tops.As a bonus, it’s now releasing its first bag in leather or suede. decorated with leather patterns or embroidered with flowers. Must have.

monoki.fr:

Sessei, ethical elegance

Timeless shirts made entirely in Portugal, exclusively from carefully selected fabrics in Europe; Sessei’s mantra is simple but responsible. In 2021, after several years of tailoring, designer Meryl Chiche launches a new brand of Sessei shirts in 100% GOTS and OEKO-TEX certified cotton in colors. Simplicity, after all, not so obvious. Since then, he has designed summer shirts, cotton wool pajamas, as well as more fashionable pieces such as cotton flannel shirts, available in 4 colors, crew neck shirts called 90 ‘ shirts with short sleeves or wide silk. Little extra. about fifteen shirt designs can be personalized with pre-embroidery.

shopsessei.com:

Colville, an enduring exotic

Credo: good clothes to last. And the two founders have a lot of experience in this field.Lucinda Chambers, former art director Vogue: British, has been a creative consultant to major brands. As for Molly, she is the former design director of Marni. Together, they launched Colville in 2018, an anti-fast fashion label that develops a How many years, not for one season? The color, well received materials, the right mix street wear and sewing and ethical spirit.They increase creative contacts and thus work with artisans from all over the world, from Senegal, Morocco and Colombia, particularly for their iconic woven bags, created in collaboration with a tribe of weavers to whom they offer a regular income are limited in quantity, the prices are often high, but they make this exclusivity a guarantee of responsible production from a collaboration with AZ Factory in 2023 or this summer with Italian sneaker brand Diadora for color block models.

colvilleofficial.com

Alix of Bohemia, creative mastery

Born in New York to a family of textile makers and artists, Alix Verley Pietrafesa conceived her first unique creations while studying art history in Scotland in 2012. In 2012, she turned her passion into a label called Alix of Bohemia. Her travels as well as the boho fashion of the seventies and the style of artist groups such as The early 20th century Bloomsbury, notably owned by Virginia Woolf, is pushing the needle a bit further in 2018, launching annual collections in addition to its limited editions and bespoke products from the world, from India to Guatemala, through Portugal and the United States.His long guipure the dresses are as elaborate as his outerwear; this winter she worked on pieces like bombers, button down jackets and coats… All embellished with embroidery, fabric, quilting and hand prints.In short, a bohemian and very refined label.

alixofbohemia.com

The beryl world, the modern tradition

Since 2016, the traditional Venetian gondolier slipper does not look the same anymore. He even travels the world thanks to Le Monde Béryl. Founded by Lily Atherton Hanbury and Katya Shiffrin, this London-based label is reimagining the slipper like a ballerina and bringing back the Mary-Jane charm from 2020. Available in over 10 shades and even embellished with western buckles this winter, a cool and functional dish is essential with a modern detail; and also the right dose of nostalgia that was adopted in front of this model that seduced Twiggy or Jane Birkin in the 1960s before being adopted by Kaia Gerber or Dakota Johnson.Meeting this great bestseller, the brand is launching Dolomite this winter, smooth footwear, and the Slim Runner, its first sneaker made in Italy by artisans recycled A challenge that echoes the brand’s name (Le Monde Béryl, a reference to a family of precious stones in a very wide range of colors) and which we have no doubt will be equally well received by fans.

lemondeberyl.com:

Reform, style forward

A staple of the fashionista’s wardrobe since 2009, Reformation was launched by former model Yael Afflalo in Los Angeles to bring vintage pieces to life. “Create clothing that ‘kills’ without killing the environment.” Acquired by the Permira Foundation in 2019, Reformation continues to shine by developing classic pieces such as vintage-look garments produced in limited quantities: from stable materials. Special signs. A classic revisited like the barn jacket above in raw denim or light beige leather.Accessories that are timeless also have that little extra twist like the Remy boots available in suede calfskin, leather or even leopard or zebra print. calfskin.Based on its huge success, Lorraine Caris Cohan, creative director, multiplies collaborations with personalities like “Jimmy Fairly” last spring or even with star stylists; Claire Waight Keller, who notably designed Meghan Markle’s wedding dress, recently released a line of jewelry.

www.thereformation.com