In an interview with RECREIO, marketing director of Avon and Natura reveals launches of hair and perfumery products inspired by the film ‘Moana 2’
NEW COMING! One of the most anticipated animations of the year, ‘Moana 2’, had an exclusive preview last Saturday, 23rd, at Shopping Eldorado, in São Paulo.
To be present at the event, Avon, which has a vast portfolio of children’s products, had an exclusive space to present, first-hand, its new line of hair and perfumery products, which will be launched in 2025.
Thinking about the partnership between Disney and Avon that has lasted for more than 10 years, RECREIO spoke with Juliana Barrosmarketing director at Avon and Natura, who reflected on how the collaboration for ‘Moana 2’ reinforces the brand’s values:
“We expanded our Casa & Estilo and Avon portfolio with Moana 2, as we believe that the heroine represents the values that the brand defends: female empowerment and representation. Moana is a strong, fearless and independent character, characteristics that align with Avon’s commitment to creating products that inspire and enhance female self-esteem. Additionally, the Moana 2 children’s line aims to inspire children from a young age to feel beautiful and empowered.”
Juliana he also commented on the challenges that Avon faced in creating the line, mainly in adapting the film’s cultural and visual elements into the products.
“We had the challenge of combining the visual aesthetics, new characters and colors of the film with the functionality and quality of our products. The focus of the creation was to focus on items that were functional and practical for both parents and children.”
Finally, the brand’s marketing director reports:
“As the film was released in the Brazilian summer, we opted for products that combined fun and freshness. During the premiere, we also did a little spoiler for the release of Avon and Moana 2 scheduled for next year, with the children’s hair line and products focused on back to school.”
Among the new features at the launch are the 2-in-1 Shampoo and Conditioner and the Moana Cologne, developed especially for children aged 3 and over, guaranteed to be dermatologically tested products.
Avon also presented the “Viagem dos Sonhos” promotion at the event, in which when purchasing any Disney children’s product during the promotion period, the customer who finds the winning ticket wins a trip with the family to Porto de Galinhas, in Pernambuco. , including a buggy and catamaran ride to a natural pool, as well as snorkeling.
The launches can be found from 2025 with Avon beauty consultants.
Source: Recreio
