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– Croissant, please. As Whoopi Goldberg plays a Parisian in Ami’s new campaign

Whoopi Goldberg stars in Ami’s latest campaign.
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the unforgettable heroine of Sister act is the new face of the autumn-winter 2024-2025 campaign of the Parisian brand Ami. A chance for this pure New Yorker to slip into the skin of a true Parisian during a fashion shoot.

When a New York icon puts himself in the place of a French woman. On November 13, exactly on her 69th birthday, Whoopi Goldberg made a surprise appearance by becoming the new face of the Ami brand’s fall-winter 2024-2025 campaign. For the occasion, the American actress, producer and singer was immortalized in a series of black and white photographs organized by photographer Raheem Fortune, taking the opportunity to play Parisian between the two shoots, going so far as to say a few words in French she asks in a clip shared on Instagram by Ami, who is wearing a long belted beige coat with slit sleeves and lace-up ankle boots.

“Who wants a cold croissant?”

“Can someone get me my glasses?” she continues, before putting on a pair of sunglasses, model Ami de Cour, of course A ghost (1990) then, still in French, asks for a croissant, which a staff member immediately brings him. He ends up offering himself a warm croissant. “I know, I know croissant,” he concludes humorously before laughing. As Alexander Mattiusi’s team notes in a press release, this project “captures the very essence of Whoopi: an infectious smile, charismatic stature and tender gaze.’ Not forgetting his trademark sense of humor.

Whoopi Goldberg in Ami’s latest campaign.
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An even more fun project when you know that on November 16, The New York Times announced that the host of the show The scene was in conflict with Holterman’s Bakery. The establishment, located in a pro-Trump neighborhood in New York City, reportedly refused to honor the actress’ order. voted for Kamala Harris in the election. A simple misunderstanding or more of a political reason, one thing is for sure. Croissant Whoopi Goldberg prefers warm.

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Source: Le Figaro

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