Screenshot / @fixdessertchocolatier
A pistachio and Dubai chocolate bar is emerging as the trendiest product of the moment, garnering millions of views on the Chinese social network.
For several months, the algorithm in the culinary stratosphere of TikTok has been dominated by Dubai chocolate. It’s hard not to miss this XXL chocolate bar, decorated with hand-painted flecks and a crunchy pistachio and almond filling. sleepythis iconic pastry of Levantine cuisine is made kadaif angel hair A creation with an inspiring name, “Can’t get a buzz out of it”, (I can’t “knafeh” that), signed the Fix Dessert Chocolatier brand from Dubai. This tablet has millions of views on TikTok, some use its fragility to make ASMR videos, others try to recreate its recipe at home. As for French users, one question on everyone’s lips is where to buy it? We take into account.
Unfair competition
You don’t have to look too far. despite the astonishing success of the chocolate creation, it is only sold in Dubai. At least the original tablet. It’s enough to inspire competition, with some brands rushing to reproduce the creation to sell it under their TikTok name to trick customers, such as “The Original Dubai Chocolate”. The versions are available on Amazon and sell for between €19.90 and €26.90 per tablet, or in some Parisian supermarkets such as Intermarché de Ménilmontant, which sold them last October.
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Unfair competition that prompted Fix Dessert Chocolatier to warn its customers in a post on their Instagram page: “Beware of scammers. The so-called distributors do not keep the “Fix” dessert bars in good condition and sell them at three times the price, taking advantage of our customers’ loyalty. We are working hard to make Fix available in other cities to ensure you get the quality and authenticity you deserve.”
A: success story entrepreneurial
We owe this internationally successful work to the Anglo-Egyptian Sarah Hamouda. Based in Dubai for nine years, the 38-year-old entrepreneur is launching Fix Dessert Original in 2022 as a side business. Inspired by her pregnancy cravings, she created a chocolate bar that became an experience to taste, and in just a few months, her creation went viral. “Honestly, I never thought it would go global,” the entrepreneur confided to CNN Travel on June 18.
Despite the high demand, Sara Hamouda has chosen not to export her products yet in order to maintain all of their quality. In fact, each bar is made by hand, from the chocolate to the filling, including its decorations, which are made with edible coloring. From now on, its range includes a brownie mixing tablet and corn flakesanother marriage sleepy a crunchy and salted butter caramel pretzel or a white chocolate bar with speculoos filling. While waiting for these creations to arrive in France, you can always try your hand at making them at home.
Source: Le Figaro
