Vehicle accuses Belift Lab of ‘stealing’ NewJeans’ debut plans for ILLIT

Last Monday, the 11th, the South Korean portal Hankyeore (via Koreaboo) published a report releasing two reports, entitled “Belift Lab’s New Girl Group Plan (ILLIT)” and “2021 Team Launching Plan (NewJeans)” (New group launch plan 2021), denouncing possible plagiarism by the ILLIT team of NewJeans’ debut plans.

According to information shared by the Koreaboo portal, the two planning reports come with very similar designs, which are not standard models used by South Korean entertainment companies. The portal also recalls that, Min Hee Jinformer CEO and current Internal Director of ADOR, has already stated that she would have personally prepared the graphics with the NewJeans debut plans.

According to Hankyeore, although HYBE provides report and presentation models for its subsidiaries, they are all customized according to each company, therefore, Belift Lab, the company responsible for ILLIT, would not have access to the model used by ADOR, an agency who takes care of NewJeans. However, Min Hee Jin has also revealed that it had sent its report to Belift, following a request from the conglomerate.

In addition to the extremely similar designs, another point highlighted in the report are the similar keywords used in the documents, such as in the marketing topic, for example, where both articles use the words “sense of kinship (dongjilgam)” and “sense of longing (dongjilgam)” and “sense of longing (dongjilgam)” donggyungshim)” to differentiate the lineups of other artists.

On social media, fans expressed their discontent with the situation. See some reactions!

“The controversial plan for ILLIT turned out to be very similar to the real NewJeans plan. Everything from the size, format, and alignment of the text is a legitimate copy-paste, dammit.”

“I need belift to actually come forward and apologize to NewJeans for their misogyny and stealing their 7 year plan! (this is not hatred towards illit, they are not the superiors who make decisions) BELIFT LAB APOLOGIZE TO NEWJEANS”

“PEOPLE?!? Remember how Bethief released an entire article comparing Illit with NWJNS and presenting them as an improved version of them?? in the same article he stated that it is different because they reference the SES.. but he took that idea from the newjeans report. Am I going crazy? #!%£#”

Read also: ILLIT CEO comments on plagiarism accusations about NewJeans in audit