Since when do fashion journalists parade down catwalks like models?

A man dressed in a gray suit and navy coat walks the catwalk at the Boss spring-summer 2025 fashion show on September 18, sitting front row in front of David Beckham and Anna Wintour. you might think she is a model like the others. Only social media eventually reveals his true identity. This man is Alex Badia, the magazine’s style director WWD: and previously deputy fashion editor Daily News-Record. “She’s better than the so-called models recruited for these brands,” “She did it,” “Incredible,” some of her 68,000 subscribers commented on a video she shared with Boss on her Instagram.

Five days ago, at London Fashion Week, another fashion journalist caused a sensation. Chopova Lowena on the catwalk, a brand led by the editor-in-chief duo of Emma Chopova and Laura Lowena-Irons. Sens Alex Kessler took his first steps as a model. The one who quit her job as a fashion journalist Vogue: At the end of May, the Brits also shared it with their 15,600 Instagram followers. “Thank you Chopona Lowena for making my dream come true to be in your amazing fashion show!!! I am so grateful. Now go read my article,” he wrote in the caption of his carousel.

“Women we can relate to”

In France, fashion journalist Sophie Fontanel, with 401,000 followers on Instagram, has already appeared on the podium of Maison Rabih Kayrouz during the spring-summer 2018 fashion week. the office, at home or at parties,” the Lebanese couturier told us. And continued. “My goal was to reflect this reality in the fashion shows, choosing people other than models, women with whom we can identify. Sophie is one of those inspiring and above all accessible influencers. She helps women to know themselves, rediscover themselves and feel beautiful. His presence on my show as a friend and a great fashion figure that I admire means a lot to me.”

Indeed, when a fashion journalist does a show, it’s often the designer’s choice. Like in 1994, when British journalist Plum Sykes was contacted by her friend Alexander McQueen, who asked her to show his spring-summer 1995 collection despite the stylist’s request; “I much preferred writing about fashion shows than participating in them,” the journalist later wrote. A choice that is the opposite of that of other writers who use this opportunity to pursue a dream or even develop a passion for a new profession like Alex Kessler. In an age of multiple careers, why not?