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California introduced tough laws on the use of AI in the media industry

By John

Photo: pixabay.com

California introduced tough laws against AI deepfakes and banned the creation of digital copies of actors without their consent.

California Governor Gavin Newsom has signed five new laws that increase regulation of artificial intelligence (AI), especially in the film and television industry. Techcrunch reported this.

Three of them aim to combat deepfakes that could influence elections, while the other two prohibit studios from creating digital copies of actors’ bodies or voices without their consent. Techcrunch reported this.

One of the laws, backed by the actors’ union SAG-AFTRA, prohibits the use of AI to create replicas of deceased actors without the consent of their heirs. Other laws require the removal or labeling of election-related deepfakes and the disclosure of AI-generated ads.

It was previously reported that in the Netherlands, the data protection regulator imposed a 30.5 million euro fine on the American company Clearview AI, which collected a database with billions of people’s photos.

Scarlett Johansson sued the developer of an AI application
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Source: korrespondent

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