A look back at what the editorial team absolutely wanted to share this week.
Chanel raises her voice
Chanel
Offering women the cutting edge of modernity. This has always been the mission of the house of Chanel, which this season presents Premiere Sound; necklace complete with watch and wired headphones. This technological gem was born from the idea of Arnaud Chastain, director of the Chanel Watchmaking Creation studio, and reinterprets the Premiere watch he envisioned in 1987. Received by Lana Del Rey during her exclusive concert at the Rock en Seine festival in late August. This piece of jewelry, which connects to a smartphone and any audio device with one click, is also highlighted in the campaign played by Lily-Rose Depp. Premiere Sound or a watch that combines everything that has been the strength of the house of Chanel for more than a century: audacity, creativity, freedom of movement and elegance. AB:
Chanel’s Première Sound watch can be found chanel.com in store or during a personalized meeting.
Mastercard and Mostra team up for cinema
Piovanotto Marco / Piovanotto Marco/ABACA
It is already the eighth year that Mastercard and the Venice Film Festival celebrate cinema together. This partnership aims to enrich the cinematic experience of filmmakers and fans of the big screen. A recent study by Mastercard shows that almost half (47%) of European and international visitors feel joy when watching a movie in a cinema. Raja Rajamanar, Director of Marketing and Communications at Mastercard, explains: “Through our sponsorship initiatives such as the Venice International Film Festival, Cannes Film Festival, Live Nation concerts and many others, we continue to support and celebrate what matters most to our customers. » Proof of this is this 81st edition of Mostra, which brings together celebrities and film lovers from all over the world through a common passion: the seventh art. MC:
An innovative coat from Balenciaga
Balenciaga
Conceptual and avant-garde, Balenciaga is constantly on the lookout for innovative materials. After using materials like Nylon or their iconic Carrot, the brand continues to surprise us with Lunaform. This is a revolutionary material derived from nanocellulose and engineered through a fermentation process. It is both vegan and non-GMO. Under the guidance of its artistic director Demna, Balenciaga explores new creative horizons close to the environment. This interesting leather-like material made a splash on the Spring/Summer 2024 runway last year, where it was used to create a robe coat. This black jacket with fake air Matrixconsists of belt and front pockets. The future is now in our closets. MC:
Starting August 26, the Lunaform coat is available at Balenciaga boutiques in Beverly Hills, New York, Miami Design District, London, Paris, Milan, Hong Kong SAR, Seoul, Shinjuku and Aoyama.
Kendall Jenner, Calvin Klein’s new icon
Calvin Klein
Short hair, an androgynous look, a slim figure…Yes, it’s Kendall Jenner who embodies the new Calvin Klein Fall 2024 campaign. Captured by Turkish-born fashion photographer Mert Alas, the American model poses in a refined and chic style that is unique to the American label. This new collection features fluid and minimalist pieces such as 90s clothing, leather shoes and even leather shoes. Chic accessories for back to school. MC:
The pieces are available from September 4th calvinklein.fr: .
Claire Waight Keller has been named Creative Director of Uniqlo
Uniqlo
She was the first woman to hold the position of Artistic Director of Givenchy in 2017. Today, British designer Claire Waight Keller is the new creative director of Uniqlo. Pleated skirts, clean-lined muslin dresses, patent mules… Led by its new artistic director, the Japanese brand presents a refined and comfortable wardrobe that tops school trends. In September 2023, the stylist was already leading the creation of the Uniqlo collection, C 2023, a fashion line focused on wardrobe essentials, characterized by elegant work on cuts and materials. The models of the long-ago best-dressed woman are now aimed at everyone. To the delight of fashion lovers. MC:
Uniqlo. The C Fall-Winter 2024 collection, designed by Clare Weight Keller, will be available online at: uniqlo.com and in stores this September.
Go to space with Petit Bateau
A small boat
You don’t need to sleep to travel to dreamland. The new collection from Petit Bateau takes our children to conquer the universe with a collection of playful and poetic pajamas. Fabrics in cotton use imaginative patterns to delight little ones. Stars, planets, rockets, rainbows… Everything is there for beautiful starry nights. To even glow brightly in the dark, the capsule collection even includes phosphorescent pajamas. Others include bedtime wear accessories, such as a fabric rocket on the back or an astronaut helmet-style cap. The perfect outfit for taking up space without getting out of bed. MC:
Spare parts are available petit-bateau.fr: and in the brand’s stores from September 9.
A colorful collection of Pyrenex
Pyrenex
It’s never too early to prepare for the cold months ahead. The Pyrenex Autumn-Winter 2024 collection reinvents the legendary jackets for children. The French brand, a specialist in goose and duck feathers since 1859, offers here a 100% natural jacket and an invigorating palette; red, black or even green are available with the Authentic Jacket parka, Vintage Mythic or Spoutnic jacket. . Perfect pieces for a stylish return to the playground. MC:
Pyrenex’s autumn-winter children’s collection is available on the website Pyrenex or in the store.
Source: Le Figaro
