20-30 years. care and advice to prepare and maintain long-term

Ten years ago, talking to a young woman about prevention would only bore you, and you still had to urge her to remove her makeup before bed. Acne was hiding in doctor’s offices and under tons of foundation. But that was before social media, skin influencers, environmental awareness and epigenetics. Since then, no one is more knowledgeable and more concerned about their future than Gen Z and millennials. The obsession with perfect skin is not always wise, which prompts some to use and abuse anti-blemish treatments, peels, retinol, resulting in increased sensitivity and intolerant skin. Similarly, the younger generation is increasingly avoiding sunscreens for environmental reasons.

The recipe for aging well, however, remains unchanged. eat well (with as little sugar as possible), exercise and get enough sleep, drink alcohol and smoke as little as possible, if at all, clean your skin carefully but gently every day. day, moisturize it and protect it from UV rays and pollution. Star active ingredients are also almost indistinguishable. hyaluronic acid, vitamins C and E, niacinamide remain safe values. Acne-prone combination skin glows in the sun, but at the end of summer, a hello-back effect. “Against enlarged pores and blackheads, zinc reduces excess oil and tightens pores,” says Colin Bertrand, co-founder of La Rosée.

Zero compromise

During the eighth Beauty Days organized by CEW*, Marie Drago, the visionary creator of the brand Gallinée (now in the Shiseido stable), recalled the essential role of the skin-brain axis and the skin microbiota. “Until now, we’ve treated acne a lot with antibacterial solutions, but now we know that there are two strains of acne bacteria, one of which is an antioxidant, which explains why acne-prone skin ages less quickly. Therefore, we are increasingly thinking about treating pimples with probiotic solutions. On the other hand, I’m sure in and outtreatment + nutritional supplements combined”.

For his part, Nuxe Marketing Director Charles DeFrance asserted: “Young people no longer want to choose between performance and pleasure. The basis is naturalness, ecological responsibility, sensibility, but the first reason for purchase is efficiency. Added emotions. Even in Shanghai and Seoul, personal experience is taking over technology.”

From prevention to prevention

Even if the average age of his patients is 50, Dr. Véronique Gasia, a cosmetic dermatologist in Toulouse, sees more and more young people who cannot tolerate the slightest wrinkle. He defends the concept of prejudice. Developed in 2013 by American dermatologist Kenneth A. On Arndt’s part, the idea is to start small, non-invasive procedures at a very early age to avoid major work later on.

The dermatologist recommends “regular treatments done sparingly and on a regular basis—low-dose Botox every six months and hyaluronic acid once a year, no more. All this combined with lifestyle and cosmetics: antioxidants, retinol and sunscreen. Not to prevent aging, but to accompany it. A strategy that pays off in the long run. As long as you avoid “wild” injections that cause more and more damage.

*Cosmetic executive women.