50 and more. how to grow old loving your age

Do an experiment. Ask a woman over 35 how old she is, and when she answers (truthfully or not), don’t say anything. You will immediately see a glint of panic, even a glint of indignation, in his eyes. If, on the other hand, you confirm that he really doesn’t do them, you pour honey on his ego and you are best friends for life. When it comes to the great game of “But what did he do?”, there is no shortage of bettors. Whatever we say, let’s talk welfare, glorifying wrinkles and white hair, the subject remains highly sensitive.

“Despite sexual liberation, May 1968 did not change the image of women in advertising,” noted historian Corinne Dahl at the Seventh Conference on Women’s Rights and Health, held at the Senate in Paris in January. However, since MeToo and the pandemic, we see a real gap.” We are indeed seeing more and more infans, actresses, models who are not in their 20s for a long time. Even the word menopause is coming out of the woodwork. Have age and physique finally stopped dictating their law?

twenty years after the publication of Appearance weight and eight years later Publication Society (Éditions Odile Jacob), sociologist and Sorbonne professor Jean-François Amadier is not convinced. “We are seeing progress, but it is slow and difficult. Aging is still common and now affects men. Adults are underrepresented on television. In real life, they experience social and romantic rejection.”

Elders are still invisible

It is even an international phenomenon, which was pointed out by the WHO, and France has nothing to be proud of. He makes the most negative judgments about physical appearance, age, weight and disability, ranking 61st^e place in 68 countries. “Studies show that people over 50 are immediately judged to be less creative, more resistant to change, unable to adapt to new technologies,” continues Jean-Francois Amadier, “which is contradicted by scientific and psychological work.” : Likewise, a woman wearing make-up at work is immediately seen as friendlier and more competent. The reality is that everyone looks younger than they are.

And that’s good because it seems to boost self-esteem and energy. As for social networks, we are no longer close to the paradox. On the one hand, young people are so afraid of aging that they filter the smallest flaw and apply aesthetic medicine in the first LP. On the other hand, they urge us to accept ourselves as we are, unadulterated and uncomplicated. Will the alpha generation have a more positive opinion of those in their 50s, 60s, 70s and 80s? See you in a century.

50 years and more, bright ahead

The Croisette has not yet recovered. In Faustian The materialCoralie Forgat’s film, 61-year-old Demi Moore, presented in Cannes this year, caused a sensation. She plays a TV show star who is fired at 50 because of her age. The miraculous substance allows him to become an “interrupted youth” every week. The story doesn’t end well for him. But not for us. Thanks to advances in science, epigenetics, and regenerative medicine, we can now age very comfortably. Between the declared apocalypse and total denial, even menopause is becoming less and less taboo. Many active and bright Pentecostals and sexists prove that this does not herald the end of femininity.

That said, we don’t refuse a little help. Until the age of 50, it is the top of the face that fades, and after that, the bottom. The result is increasingly thinner, dry, dull and discolored skin. Thus, we revive it, nourish it, enlighten it. They weren’t that interested before golden age Nevadiol from Vichy, Age Perfect from L’Oréal Paris, Nutri Lumière from Clarins. They are still relevant today, but today the choice has expanded a lot. You can go and discover them in the new Marionnaud Convention boutique (Paris, 15th arrondissement).^e), which offers a very wide and high-quality anti-aging offer, dedicated areas for beauty and treatment rooms with signature Marionnaud protocols, as well as La Prairie, kobido and lymphatic drainage for the body and face.

Varnish removal operation

90% of fair-skinned women over 60 have lentigo, or age spots in other words. They appear even earlier and more intensely for all skin tones. Laser is effective but does not prevent recurrence and cosmetics have their limits despite vitamin C, niacinamide, azelaic, glycolic or tranexamic acids, arbutin, mucoid extract, etc. It’s been on the rise thanks to Eucerin’s Thiamidol and now Mélasyl, L’Oréal’s patented anti-pigmentation molecule that has proven itself in Mela B3 from La Roche-Posay and now Garnier.

In Lightinderm, the photomodulation device combines regenerative LED, photoactive components and tissue massage. Its creator, Geraldine Deco, and her medical team have developed the Spotless program, which treats all pigmentation disorders on five different phototypes, including melasma of pregnancy. The innovation: a synergy of red and green light, algae and slime. At Nooance, we also focus on a combination of light therapy + depigmentation active ingredients with a LED mask and intensive anti-dark spot treatment.