Why is the month of August so important to Swifties?

August is here! The eighth month of the Gregorian calendar — named after the decree in honor of Emperor Caesar Augustus — appears as a kind of long weekend in the Swifties’ calendar. [como são chamados os fãs de Taylor Swift]since, after saying goodbye to July, the following 31 days are dedicated to remembering one of the hymns of Taylor Swift: “AUGUST”!

The celebration began in 2020, when the track “august” was released as part of the album “folklore” to tell the story of a love triangle, experienced by Betty, James and Augustine, during the month of August. This romance guides part of the narrative of the album, gaining other chapters to show the vision of each of those involved in “Cardigan” and “Betty”.

The track “august” in particular is told from the point of view of Augustine, who was the girl James cheated on Betty with. In the lyrics, it is revealed that their affair meant more than just a “summer thing” to her, as Augustine actually fell in love with James, as explained by Swift in the special “folklore: the long pond studio sessions”, original on Disney +:

‘august’ is about the girl James is with [personagem do disco] spent the summer. She seems like a mean girl, but she’s not, she’s a sensitive person who really fell for him. She was trying to act cool and like she didn’t care because that’s how girls are supposed to act. She was trying to make him think she didn’t care, but she really did care and thought they had something really real. This whole song started with me writing on my phone ‘meet me behind the mall’ years ago, wanting to put it in a song,” says the singer.

It is worth remembering that the album “folklore” became a milestone in the music industry, as it won the biggest category of the Grammy Awards, “Album of the Year”, and “august” became a true celebration, as there is a mention of the current month in the excerpt “August was tasted like a bottle of wine, because you were never mine”, in addition to the beginning of the song with the phrase “the salt air and the rust on your door” is always mentioned among fans to indicate the arrival of August.

The very Taylor has already joined in the celebrations with fans on social media. In 2021, she recalled the arrival of the month on X (formerly Twitter), and last year, she wrote a tweet that said: “get in the car, it’s August”, alluding to a part of the track that says: “Remember when I pulled over and said, ‘Get in the car’ and then canceled my plans just in case you called?”

This year, the blonde didn’t make any special posts about the date, however, fans made sure to celebrate for her, since the track climbed 69 positions on Spotify Global and today, the 2nd, occupies the 13th position on the chart, even though it was released 4 years ago. More than that, social networks are full of posts to remember the release; see some: