There is a desire to reunite more sincerely to break the image of the idealized self protected by Instagram. Unlike ultra-clean streams, BeReal is a new network no filter, blows. A real aspiration to stay true to reality or a new way of staging?
It looks like a sack that encloses with a drawstring John Floret, when the character embodied by Gerard Depardieu has only one idea in mind – “Develop authenticity”. The atmosphere in the networks, especially on Instagram, is now raw, with more spontaneous images, far from the traditionally processed shots, which give the opportunity to see the dreamed and imagined life. Thus, celebrities like Bella Hadid (52 million subscribers) post images that seem less controllable (the model sometimes shows herself in tears), even “failed” (well, she’s still hot). The nofilter hashtag (“no filter”) has 287 million posts. Reality, rapprochement with followers, is now becoming a way to stand out from the over-streamed news streams, skillfully staged, in a word, perceived as ultra.false (“Fake”) – which are many on Instagram.
In the video, Instagram in real life
If from the beginning this social network was just a simple photo uploading program (bought by Mark Zuckerberg for $ 1 billion in 2012), in ten years it has become the alpha omega of influence in terms of good taste and image. And, by the way, the most powerful aesthetic formation mechanism in the social world. After Snapchat, which landed in 2011 and was adopted by teenagers to exchange cash with each other, the new player took power against the dictatorship of a perfectly smooth life, TikTok. With its weird, weird և LOL content, the Chinese short video app has become a leader in the 12-25 age group in just two years. In the first quarter of 2022, according to statistics provided by ByteDance (parent company of TikTok), the application is even approaching one billion users worldwide. TikTok is a place where you put yourself on stage without a trick, without moving, even with a funny feeling, relatively absent from Instagram. Even if, by virtue of its default feature, which automatically smoothes your skin by 30%, virtual reality is still far from “real life”.
The end of falsification.
So all real online? Vincent Manila և, blogger specializing in digital usage և author of the book YouTube with screens! (Éditions Lemieux, 2018), weighs. “It is the content in social networks. relative:, that is, with whom we can identify, who are valued. But when intimacy is an editorial, authenticity becomes a marketing value. ” What is monetized is how it is for influential people. But where does sincerity begin in a universe where everything is measured?
Born with a smartphone in hand, the Gen Z learned to surpass network codes. Instagram, like Facebook, is becoming obsolete. The last arrival in this era of “self-history”. BeReal social network, whose promise is: “Your real friends.” Launched in 2020 by two Frenchmen who went to 42 schools on Javier Nile, Kevin Perոնn և Alexis Baryat (former GoPro employee), this app has been a hit in the United States for months, especially at American universities, where, ironically, history What started for Facebook? The height of the shape, it got the nickname New York Times: “The most boring but cool social media right now.” Boring? BeReal is first and foremost anti-Insta. There is no filter or approval system.
BeReal will not make you famous or famous, if you want to become influential, you can stay on TikTok և Instagram.
The idea is simple. Every day at regular intervals, subscribers to the same friends’ community receive a notification telling them to share their activities at the moment. he disappeared. Objective? Cliché without noise or staging. Cecil, 27, who is a social media manager at the museum, discovered the network two months ago. “BeReal, it’s a normal life, what? I use it every day. There is a side to the game when we all get the notification, we get into it, we can’t wait to see what the others are doing at the same time. The image we publish always includes a selfie և a scene of what we do… But we can tell a lot with just two images. ” What Cecil especially likes is the little time he spends daily on the app. There is no need to think or plan notes, the first is the photo. Even if you have a function to upload your photo later, do a belated as we say in jargon.
True friends …
In France, 40% of 16-25 year olds spend 3 to 5 hours a day on social media (source Diplomeo / BDM 2022). BeReal’s idea is to go back to the roots of social networking, instantly connecting with friends. Moreover, the description of the application in the App Store displays the color: “BeReal will not make you famous or known:“If you want to be influential, you can stay on TikTok և Instagram.” The app was launched by more than 7 million Internet users last April (source: Apptopia). And the two small French startups, even in their thirties, raised more than $ 30 million in 2021. The only concern is monetization. Because the app is ad-free, the short time spent online can be a problem in the ուշ attention-driven digital world. Vincent Manila is not surprised by the success of this “ordinary social network”. “The person we create for ourselves on social media always needs another, less calibrated space to express themselves.” From BeReal to TikTok, long live “autentoc”, then!
Source: Le Figaro
