2024 Olympic Games. Mongolia’s kits, insanely elegant, win the style award

“Mongolia’s Olympic uniform is the cutest I’ve ever seen,” exclaims user X (formerly Twitter). “One of the most stylish Olympic outfits ever,” wrote another on TikTok. “Appreciate this masterpiece” is also written, while someone suggests that the country immediately receive a gold medal for the best Olympic costume. Not known to mince his words, even fashion critic Hanan Besovic, who is taking the fashion industry by storm with his I Deserve Couture Instagram account, is full of praise for the Mongolian athlete’s outfits. “What I love about these outfits is how they represent their countries so beautifully,” she enthuses.

Mongolia is sending the internet into a frenzy not because of its athletic feats (to come), but because of its sensational athletic wardrobe. And for good reason, the range between traditional costumes and modern lines is the most beautiful. The country’s athletes will wear it during the opening and closing ceremonies of the Olympic Games in Paris. On the female side, it consists of an embroidered kaftan worn over a long white skirt. It’s inspired by the “dealer”, these loose country dresses designed for riding. Everything is accented with long red and gold earrings studded with pearls. On the men’s side, the jackets are dark blue and are worn with typical Mongolian shoes. Crazy elegant dresses, the patterns of which include both Olympic symbols (flag, torch) and national symbols (sun, moon or Gua-Maral, the legendary deer of Mongolia), embroidered with gold thread.

These outfits are designed by Michel&Amazonka, a local fashion brand founded in 2015 by three sisters (Michel, Amazonka and Munkhjargal Choigaalaa) who take their inspiration from their grandfather’s decorative outfits, which was a monk, and beautiful embroidery. mother did. Based in Mongolia’s capital, Ulaanbaatar, their label combines European style with hand-stitched ethnic embellishments.

in an interview with the magazine Forbes: In 2019, the three sisters expressed their desire for Mongolian fashion to be recognized for something other than its famous cashmere. “The world already knows that we have cashmere, but we would like them to notice that there are also many designers here who work with other fabrics. Our biggest dream is to enter the world market and make our unique Mongolian creations known in different countries. That is a given now.