“Island girls make-up”.

Is the era of discreet and subtle “clean look” over? Beauty trends seem to be taking on color this summer. This is what the obsession with appearance suggestsisland makeup” (“island girl makeup” in French), which is gaining momentum on social networks. On TikTok alone, Gen Z’s favorite platform and trendsetter, more than 14 million videos have been posted on the topic. These viral tutorials explain how to easily and naturally recreate the beauty of those who live year-round on an island, and therefore probably in the sun.

Natural “sunkisted” effect

In these videos, young women share their step-by-step makeup routines to achieve this look.sunkissed» effortlessly, the common elements return to the system. First, the complexion worked with the bronzer to create a subtle tan. Then, brush a good dose of pink blush, the centerpiece of this look, onto the cheekbones and the center of the bridge of the nose, the areas of the face where the sun hits the hardest. They also add a generous layer of glitter for that touch to shine and finally, penciled in fake freckles as the final bouquet. All this using the lightest textures and the least amount of material to give the illusion of natural, healthy, sunlight as possible.

Besides going viral on TikTok, the trend “island makeup” is already attracting some celebrities like singer Dua Lipa, models Bella Hadid, Kendall Jenner and Hailey Bieber and even Emily Ratajkowski.

Safe tanning

This summer beauty update is sure to appeal to those who want a tan and a tan effect without traveling and, above all, without UV damage to the skin. What’s more, giving in to this trend doesn’t exempt you from applying SPF cream before makeup, which is the first important step in a successful summer beauty routine, whether you’re on vacation at the beach or in the city.