Rihanna becomes the new face of Dior’s J’adore perfume

In 2015, she became the first black muse of the French fashion house. Almost ten years later, Rihanna is going to embody Christian Dior’s most significant perfume, the legendary “J’adore”. A bold choice that confirms the more inclusive turn and the wind of modernity that has breathed the brand’s image in recent years. Awaiting the unveiling of the perfume’s new video campaign, which will be released on September 1st, the first promotional video featuring the star has just been released, giving a promising taste of this radical change in prism.

“Being the new face of J’adore is as much an honor as it is a mission. This fragrance, which I have always known and loved, means so much to women. I am especially excited to join this adventure and bring my universe, my history and roots, my creativity and my femininity,” the Grammy Award-winning singer said in an official press release.

This is the first time the translator Diamonds gives her face another perfume that isn’t created in her image or from her own cosmetics brand, Fenty Beauty.

From Isabelle Ajani to Rihanna

A fashion icon and artist adored by an entire generation, the Barbadian succeeds Charlize Theron, who has embodied the Dior fragrance since 2004. In turn, the South African actress will now be the face of the luxury brand’s skincare and jewelry.

Over the decades, the house at 30 Avenue Montaigne has always appointed extraordinary personalities and unique beauties as ambassadors for its most famous juices, from Isabelle Adjani for Poison in 1985 to Milla Jovovich for Hypnotic Poison in 1998, including: For Monica Bellucci. this same perfume in 2006, or even Natalie Portman for Miss Dior Chérie in 2011. This new selection proves once again that the brand is not lacking in its behavior.