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Good time. before Trooping The Color, Meghan Markle launched new products from her brand.

After jam jars, after dog biscuits?
Pettitt Jordan / Pettitt Jordan / PA Wire / ABACA

Since launching her American Riviera Orchard brand, Meghan Markle has been tight-lipped about the products she plans to sell. Until the day before Trooping The Color. Opportunity or chosen time?

A sense of time. In March 2024, Meghan Markle announced the launch of her lifestyle brand American Riviera Orchard, French for “Orchard of the American Riviera”. Supposedly selling tableware, kitchen linens, or even edible food, none of the products have been officially released yet.

A month after the official launch, however, friends of the former Duchess of Sussex shared, unofficially, the first product of her brand – jam pots. “I love your jam,” Meghan Markle’s friend Delphine Blaquier shared on Instagram.

And this time, her husband and Prince Harry’s best friend, Nacho Figueras, revealed the new products. Also on Instagram, the polo player shared a photo of his dog posing in front of a box of cookies with a cautionary note from Meghan Markle. The same writing that appeared on the strawberry jam jars. He also unveiled a new jam flavor, raspberry.

Meghan Markle’s brand of dog biscuits.
Instagram screenshot @Ignacio Figueras

Simultaneous announcement of Kate Middleton’s return.

And the announcement of this new product oddly enough happened just hours before the Trooping The Color parade. The much-anticipated event marked Kate Middleton’s big return to public life since her cancer announcement, and where Prince Harry and Meghan Markle were again not invited.

Nothing less was needed to create a reaction. A “ridiculous” mistake, according to royal commentator Richard Fitzwilliam Sun . “To do this on the same day as Trooping The Color shows a very naive approach to marketing because they know journalists are watching what they’re doing,” he concluded. Luke is definitely not buried.

Source: Le Figaro

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