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The Lithuanian company has just released its first report on trends in the luxury industry. opportunity to know the names of famous brands on the platform.
It is the largest European online platform dedicated to the resale of used clothes between individuals, with no less than 23 million users in France alone. In ten years, Vinted has become the benchmark for vintages. Obviously, such success must be dissected. At the end of May, the Lithuanian company presented its first trend report dedicated to the luxury sector. Ideal for gaining a global view of shopper habits and listing best-selling brands. And two of the top 3 popular brands on the website are French.
Louis Vuitton, Chanel and Gucci
All data in the report is based on Vinted product information from January 2020 to April 2024. We learn that Louis Vuitton, Chanel and Gucci are the top-selling luxury brands on the platform, with an edge for Louis Vuitton. According to the report, the number 1 in the world of luxury and leader of the LVMH group “stands out especially for the speed with which the brand’s products find buyers on the platform.” Soon after arrival, other luxury houses such as Hermès, Dior, Saint Laurent and Prada. Information that can be linked to another rating, the Kantar BrandZ Company Rating, which assesses and quantifies the value and financial performance of international companies. On the podium of the 100 most powerful brands in the world we find Louis Vuitton, Hermès and Chanel.
In France, Chanel, Hermès and Dior are the top-selling brands on Vinted. An appeal to ultra-luxury that is even more pronounced than in the UK, where Canada Goose and Tag Heuer are in the top ten most sought-after brands and Mulberry is among the three best-selling brands. In Italy, Fendi and Gucci are top sellers on Vinted, while Céline and Bottega Veneta are in high demand in Germany.
What are Vinted’s most popular items?
All markets combined, this year it’s the Louis Vuitton Neverfull MM bag and the Moncler Maya jacket that are the most popular at Vinted. In France, however, Dior B22 sneakers are one of the most popular items. As for the most expensive items sold on Vinted, we find the Hermès Kelly bag, the Rolex Datejust and the classic Chanel flap bag. These are the three things to invest in in 2024, according to the platform. “With the right models, the right color and in good condition, you’ll be able to get immediate added value. And the forecasts seem to confirm that new property prices will continue to rise,” explains Björn Holzhauer, senior brand expert at Vinted. It’s up to you to find the best tactics to find that rare gem.
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Source: Le Figaro
