South Korean artists Stray Kids and Jennie, a member of BLACKPINK, participated in the MET Gala last Monday, 6
The boy group Stray Kids and the BLACKPINK member, Jennieappeared in the ranking of the 10 most influential celebrities at the MET Gala 2024. The list, developed by Lefty, an influencer marketing platform, was announced through a post on Instagram.
According to the “Red Carpet Look”, published by Vogue, which presents the most influential of the night, more than 263 artists attended the event. In it, Jennie occupies 8th position, while Stray Kids appears in 10th; check out!
To develop the list, the platform was based on the Earned Media Value strategy, which is widely used to calculate the value of advertising obtained through unpaid promotions, through social media, for example. While Stray Kids generated $1.6 million representing the Tommy Hilfinger brand, Jennie generated 2.4 million using a custom dress by the brand Alaïa.
Through the presence of Stray Kids, this was the first edition that the MET Gala hosted a complete K-pop group. In previous years, idols only attended separately — which already happened with Jennie which, in 2024, was present for the second time. Roséanother member of BLACKPINK, has also participated in the event, occupying the position of the most talked about celebrity at the MET Gala on Twitter (currently X) in 2021.
Source: Recreio
