What if the right age was what we felt? Defying pre-scripted scripts, people over 45 are reinventing their lifestyles. Too young to feel old, they tell the story of a changing era.
If you dance Love stories end badly By Rita Mitsuko If you’ve hidden the front of your car radio in your car’s glove box and you still say “call” even though there’s no longer a wire, then you might be boring contraction of english”never old”, in other words “never old”. In any case, this is what two female marketers, Anne Thevenet-Abitbol, director of foresight and new ideas at Danone, and her partner Charlotte Darcy, have diagnosed, to talk about 45-65 year olds who feel a real gap. their age, real, in distant relation to time.
THE: nold do not call for a revolution. He does not reject the stigma of which he may feel a victim. Nor the glamor of gray and white in this rehabilitation of age and the “old” in advertising, fashion and media. Because “old”, it is true, he is not. Why does this need a new…
Source: Le Figaro
