Kate Moss and her daughter Lila are practically twins in the latest Fendi campaign

The campaign is sober. White background, two blonde heads and a black and brown look. Do we really need decor, after all, when we have a 1990s supermodel… and her 21-year-old almost “twin”? Kate Moss and her daughter, Lyla Grace Moss Heck, appear together in Fendi’s latest Peekaboo bag campaign, which was released on April 4. More than ever, mother and daughter are alike. Holding hands, head to head, they look confidently into the camera. In the two photos shot by Craig McDean, Kate and Lila Moss match each other in looks and, of course, a beige bag from the Italian brand. And if this is the first time that the supermodel and her daughter appear together in a campaign, it is not the first time that they have united around Fendi.

Gala, podiums and campaign

In 2021, guests at the brand’s spring-summer 2021 haute couture show thought they were seeing double. After Demi Moore and Bella Hadid, who opened the show, Lila Moss took the podium, followed immediately by her mother. The similarity was unusual. Two years later, it was on the Met Gala red carpet that Kate Moss and her daughter caused a sensation wearing Fendi. The couple wore dusty pink dresses embellished with feathers and lace for this evening in memory of Karl Lagerfeld. He was the artistic director of the brand for 54 years before Kim Jones took over. Since then, the designer has never hesitated to bet on a moss or two whenever the opportunity presents itself.