With a sporty, sun-colored complexion, Korean women send a waltz to dictate their country’s beauty, such as whiteness and thinness. Liberation movement at first sight.
Korean “Geongangmi” means “healthy beauty”. This new term gossip is used to describe a sporting lifestyle that goes hand in hand with a muscular-burning body. Physical ideal in complete rupture with the rules of female beauty, which are anchored in the South Korean mentality, where the cult of white skin-thinness prevails.
Market research firm Euromonitor confirms that the Geongangmi phenomenon has accelerated in Gen Z և Y over the past three years. On the other hand, according to the official data of the national census, the number of 20-year-olds going to the gym has more than doubled by 2020 in four years.
Athletics apology
“For many clients, the priorities have shifted from losing weight to improving their quality of life,” said Ku Hyun Kyun, a fitness trainer at Timber, a women-only gym specializing in strength training. Interview with the newspaper The Guardian: . During the last three or four years, the specialist has noticed a significant increase in the number of customers who want to become “stronger”. to align with their goals, “he added.
The sculpted silhouettes are adorned with gold-plated gold, which is the opposite of the coveted porcelain shade in Asia. “If white skin used to be common, now there are a lot of people who want dark skin, because a lot of celebrities today also have brown hair,” said Yu Wonhi, a 26-year-old Korean who did sports to change arms. : his body. Indeed, young Koreans tend to be like the new “geongangmi” idols, such as pop star Hyolin or actress-boxer Li Xi Yang, who are involved in popularizing this new rule of beauty. The photos and videos of these national stars training in the gym collect thousands of “likes” on social networks.
New commands.
Because the “geongangmi” look is first and foremost designed to be seen … և especially on social media. A certain “body profile challenge” consisting of taking your photo from your best angle to flatter your body has been a huge success in the country over the past two years. So much so that young Koreans months ago ordered expensive professional photoshoots with the goal of cutting under the lens the way they wanted. These shots, which reveal their muscular transformation, have thus become a symbol of success.
Of course, being thin remains the predominant ideal of South Korean beauty, but some critics argue that the “geongangmi” look has simply replaced the old standards of beauty with new, equally suffocating ideals. “I was starving. “Now I have to stay hungry and train,” one of the bloggers wrote about it, according to the article. The Guardian:. Does one command repel another?
Source: Le Figaro
