In the middle of Fashion Week in Paris, Kanye West walks around in water-repellent Decathlon clothing. the brand’s funny response

Fashion week is often synonymous with sensationalism, especially among celebrities who use fashion weeks to do everything. That was the case of Kanye West, who was photographed with Bianca Censori on September 28 leaving a hotel in Paris. While his partner opted for a long black leather coat which she appeared to be wearing next to her skin, the American rapper opted for an all black look with a hooded jacket and black trousers with reflective stripes, boots and a matching balaclava. An amazing collection, even more so when you know that this one is signed by Decathlon.

Pastor’s answer

The jacket is sold on the Decathlon website for 90 euros, the water-repellent pants do not exceed 45 euros. Rarely has Kanye West been photographed in such “accessible” clothing, one whose ability is judged by: Forbes: for 400 million euros. Enough to get the French brand to respond on X (formerly Twitter). “Jules did it first(Jul did it first, in French), the brand’s succinct comment in the post has been seen by more than 2 million users.

Throwback to French rapper Julie, who in 2019 proudly wore a Kalenji jacket, a Decathlon brand that specializes in running. Four years ago, he caused a stock deficit after the release of his music video Y-shaped in which he is dressed in a jacket worth 40 euros. A post mostly validated by the Julie community. “Jules is better than Kanye,” “Jules did it to free young people from wearing big brands,” “Decat is influencing the world” are all comments that are made about X.