La Vie est belle, Sauvage… What are the French’s favorite perfumes according to AI?

As Valentine’s Day approaches, it can be hard to find the perfect gift. One of the most popular options is perfume. However, with all the links out there, it’s not always easy to find the scent you want to recommend. Of course, we can afford to be guided by the taste of the person who will receive it, but it is not always so obvious. The solution for many. Trust the juices that are most successful. To create such a list, Sensia (1), a startup that uses artificial intelligence to capture consumer votes for products and points of sale, collected more than 10,000 consumer opinions on e-commerce sites.

Its algorithmic technology also aims to understand and interpret users’ perceptions of various aspects of perfume, such as trends, ingredients, smell, environmental impact, moments of use or benefits, and even packaging aesthetics. The ranking is based on the Sensia Score, which reflects both positive, neutral and negative aspects of feedback.

Chair of women’s perfumes

Unsurprisingly, it’s La Vie est belle by Lancôme (the best-selling fragrance in France in 2022) that ranks first among women’s fragrances with 93% positive reviews, 5% negative reviews and a Sensia score of 4.22 : What is nice? “Floral notes, especially jasmine and iris, combined with a gourmand accord, are very popular with consumers, making the fragrance seductive and alluring. This perfume is celebrated by women for its joyful smell and longevity on the skin,” explains Sensia in its press release. L’Interdit by Givenchy and J’adore by Dior complete this podium. In the rest of the ranking we also find Sì by Giorgio Armani, Libre by Yves Saint Laurent, Miss Dior by Dior, Alien by Mugler, Opium by Yves Saint Laurent, La Petite Robe Noire by Guerlain and Angel by Mugler from:

When it comes to men’s fragrances, it’s Dior’s Sauvage Elixir, worn by his muse Johnny Depp, that comes out on top with 97% positive reviews, 1% negative and a 4.93 Sensia rating. His strengths according to AI. It “was able to attract consumers with its citrus, spice and woody notes. Regularly praised for its staying power, the perfume lasts all day on the skin. Users are appreciating its divine and profane trail, which leaves no one indifferent and attracts compliments.” In second and third place we find Bottled Elixir by Boss and One Million Parfum by Paco Rabanne. Then we find Jean Paul Gaultier’s iconic Le Mâle, Paco Rabanne’s Invictus Victory, Yves Saint Laurent’s MYSLF, Azaro’s Most Wanted Perfume, Armani’s Acqua di Giò Profondo, Terre d’Hermès and Yves La Nuit of Man. Saint Laurent.

And for those who want to think outside the box, niche perfume houses (Maison Crivelli, Byredo, Initio Parfums Privés, Obvious, BDK, MarieJeanne…) are on the rise. A nice way to highlight the unique side of your other half.

(1) With AHavas Startup Accelerator, the Havas startup accelerator at Station F and Havas Media France.