Blake Lively and her husband, Ryan Reynolds, jokingly talk to each other on Instagram. “Has anyone seen my wife?”

The least we can say is that the Lively/Reynolds couple has mastered the Instagram codes. The two actors regularly post stories or videos that are as funny as they are hilarious, much to the delight of their combined 95 million followers. Again, they are not the exception to the rule. On Sunday night, as Blake Lively attended the Super Bowl alongside boyfriend Taylor Swift in full view of the world’s cameras, her husband Ryan Reynolds posted a photo of herself with the caption, “Has anyone seen my wife?”

“Honey, I’m home.”

A few hours later, Ryan Reynolds posted a story about Blake Lively’s arm at Allegiant Stadium, where the Super Bowl took place, with the caption: “I found my wife.” To which Blake Lively quickly responded after the game, taking a photo by the fire, the very place where her husband took her first photo, and this sarcastic sentence: “Honey, I’m home. How was your day?”

For advertising Dead pool

It would be disturbing to think that this is just a subtle advertisement Dead pool, a film starring Ryan Reynolds and whose official trailer was released… the same day. But we have to face the facts, a few clues set us on our way. From the photo of the character played by Blake Lively’s husband, which was displayed on the plasma screen, in front of which the two actors posed, or the bracelet with the image of the character, which Serena’s interpreter wore during the game. Ryan Reynolds himself does not hide it, adding in the caption of his photo: “Has anyone seen the trailer #.Dead pool ?”. A marketing ploy, yes, but a successful one.