On the occasion of the 40th anniversary of his brand, the fashion designer shared a video of a birthday cake on Instagram, which couldn’t set the Internet on fire.
When Marc Jacobs posts on social media, you should expect to be surprised. To present the spring-summer 2024 collection and at the same time to celebrate the 40th anniversary of its creation, the fashion designer published a sensational video on his Instagram page on January 29. In it, he appears in a balloon-decorated New York apartment and blows out a cake decorated with 40 candles. From the first seconds, the flames of the candles tangle, then gather momentum as Marc Jacobs desperately tries to extinguish them. She finishes by letting the cake burn, taking care to protect her bag, the famous ‘The Tote Bag by Marc Jacobs’. The result of a small fear: more than 7 million views on Instagram.
King of the buzz
“I almost thought you were going to put out the fire with the bag,” the user wrote under the video of the cake, while US journalist Eva Chen and TV personality Cy De Silva sarcastically told the creator to “protect the bag”. Liked by actress Elle Fanning and stylist Louise Trotter, this video proves, if need be, that Marc Jacobs always manages to generate excitement on social media. We remember the video that went viral at the end of 2023, where a model who climbed the platforms in dizzying heels descends the stairs.
In the video, why was the Marc Jacobs show in New York only 3 minutes long?
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Whatever one might think, the buzz generated by this video offers a glimpse of the label filming its Spring/Summer 2024 collection, which is immediately highlighted. The photos highlight several celebrities immortalized by photographer Jurgen Teller, such as 70-year-old artist Cindy Sherman, actress Dakota Fanning, and even Kate Moss’ daughter Lila Moss.
Source: Le Figaro
