With 504 million views, this beauty tutorial is the most viewed video on TikTok in 2023.

As 2023 draws to a close, it’s time for the year’s major retrospectives. Classification”TikTok 2023 “, the list of the most viral videos on the social network in the last twelve months has just been revealed. “This is a way for us to honor some of the defining moments that have happened on TikTok throughout the year,” said Adam Presser, the social network’s head of operations, adding that the review is “a window into the stories that have inspired, entertained. and has educated over one billion people worldwide.

Two beauty tutorials in the Top 10

Once again, the world of cosmetics celebrated the year on Gen Z’s preferred platform, as two beauty content made it into this Top 10. Among the countless videos posted every day since January 1, across all categories combined, it’s makeup tutorials that rise to the top of the list, clocking in at over 504 million views. This video titled ‘makeup’ sober and posted on March 8th, 2023 by user ‘dollievision’ shows the influencer facing the camera while applying her makeup to the sound of the song. Just the two of us By Grover Washington Jr

The Sudanese-American, who broke onto social media last January, now has over 2.7 million followers on TikTok. The 23-year-old, whose real name is Nyadolly, has gained popularity thanks to her comprehensive brand recommendations and her dark skin makeup tips.

Another beauty guide also appears at number 4 in this ‘top 10’. This is the routine of Selena Gomez’s face, which the actress took before the flight. The video of the founder of the Rare Beauty cosmetics brand has more than 228.9 million views on the platform.