The CEO of YouTube France leads the country’s leading video direction. Great responsibility during busy times. For us, he plays the question and answer game with good humor.
Wake up time?
I need less sleep. I wake up at 6am for an hour’s walk with my dog in the Bois de Boulogne. Then the children wake up and then everything happens.
The height of your position.
Ensure that YouTube remains a tool in the fight against misinformation, especially through moderation, and serves as an incubator for young talent. This makes me the conductor of all teams, from creative to technical, including commercial and regulatory, to ensure that all our operations are aligned.
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Results?
39 minutes of listening time per day for one French person. we are the nation’s leading video destination. Furthermore, 41 million people over the age of 18 visit us every month.
If we go back to the roots.
They are Dutch like my name. I grew up in France, but followed a bilingual school from the age of 10, spending summers with English or American families. This dual culture is fortunate, it conditioned my way of thinking and breathing. I come from a family of doctors, but one year of study was enough for me to understand that this profession is not for me. I was afraid to break the lineage, but my parents supported me in whatever I chose.
Mentor?
After Sup de Co Reims and two years at a web agency in Buenos Aires, in 2001 I joined a subsidiary of the Gemalto group: mobile entertainment, logos, ringtones… One of my clients is the production company Endemol, and in six months Stéphane. Kurbit had me join his forces to develop the digital part. Later, Sebastien Misoff, head of Google France, was very valuable.
I come from a family of doctors, but one year of study was enough for me to understand that this profession is not for me.
Justin Rist
Who trusted you?
Kathy Stanton, Barack Obama’s former right-hand woman for his digital campaign, who became my boss on Twitter. In 2013, the social network did not exist yet, and he gave me carte blanche to create the French office.
Accelerators to your journey.
This crazy experience on Twitter, my first step into Silicon Valley, until 2017. We worked with the television and the authorities, especially at the time of the attacks. them, I experienced it internally with a sense of usefulness.
Obstacles on the way.
Returning from maternity leave after my three children. Going through these huge life changes along with career advancement is not easy.
Going on maternity leave is a huge life change, but going through it while accelerating your career isn’t easy.
Justin Rist
What challenges for tomorrow?
The power of generative AI is dizzying. The challenge is to keep technology at the service of people.
What would you like to convey?
Courage learned from YouTubers. This ability to take risks in their passion and create the business of tomorrow. HugoDécrypte started on YouTube. Today he has 20 permanent contracts, 8 press cards and has his own show on France 2.
Disconnect for a moment?
When I run, three times a week, in the evening, in Paris, without a watch, without a phone and without music. Breathing for the mind that allows you to maintain clairvoyance and sparkles. My bi-weekly horse training sessions are also essential for riding a very intense rhythm.
HugoDécrypte started on YouTube. Today he employs 20 permanent staff, 8 press cards and has his own show on France 2
Justin Rist
A look that will set you free.
My great aunt, whom I see once a month. It brings me back to a deeper reality of life.
Your definition of influence.
Fertility of thought and action.
Source: Le Figaro
