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Audemars Piguet launches the Royal Oak in collaboration with Cactus Jack, Travis Scott’s label.

Royal Oak Perpetual Calendar Skeleton Watch, Audemars-Piguet and Cactus Jack Audemars-Piguet / Press photo

The Royal Oak Perpetual Calendar Skeleton, born from the collaboration between the Swiss manufacturer and the label founded by rapper and producer Travis Scott, evokes all desires. And for good reason! This marvel is made entirely of brown ceramic, a first for the watchmaker.

Audemars Piguet goes to America with American hip-hop star Travis Scott. Their collaboration gave birth to the Royal Oak Skeleton Perpetual Calendar. Many elements refer to the graphics of Cactus Jack, the rapper’s label. Touches of luminous blue and green on the dial side echo the aesthetic codes of the American label. The brightest eye. Here, the Moon Phase look has been replaced with a smiley face with a stitched mouth, symbolizing Cactus Jack. The 22 carat rose gold oscillating weight on the back is adorned with two signatures. Already nicknamed “The chocolate AP” by the artist, this limited edition of 200 pieces is adorned with a tonal textured calfskin strap. Finally, the case back features the Royal Oak Perpetual Calendar, Limited Edition of 200 pieces and Utopia is a state of mindreferring to Travis Scott’s latest album.

Royal Oak Perpetual Calendar Skeleton Watch, Audemars-Piguet and Cactus Jack Audemars-Piguet / Press photo

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Rap and hip-hop star

Exploring different worlds is an integral part of the watchmaking company’s DNA. Audemars Piguet multiplies collaborations, each bolder than the last, with sports stars (basketball players LeBron James or Shaquille O’Neal), music, art or entertainment stars. In 2005, he made a notable entry into the world of hip-hop. Indeed, to celebrate Jay-Z’s 10-year career, he’s releasing the Royal Oak Offshore, a sold-out iPod to listen to the rapper’s discography. Spotted on the wrist of Justin Timberlake or Kanye West, the producer’s creations have conquered the world of pop culture and are among the brands most mentioned in rap names.

Royal Oak Perpetual Calendar Skeleton watch detail, Audemars-Piguet and Cactus Jack Audemars-Piguet / Press photo

For good reason

The partnership with Cactus Jack is also accompanied by a line of ready-to-wear and accessories, co-signed and consisting of hats, shorts, hoodies, T-shirts… These pieces will be sold exclusively on the Travis Scott website and in part. the proceeds will be donated to a charitable project supported by the artist. Another highlight of this partnership. The factory’s New York boutique has been updated in the colors of the Travis Scott label.

Source: Le Figaro

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