Flows of champagne and dad’s credit card. These Instagram accounts mocking the lives of “rich kids”.

Are there people who make fun more than nepo-babies? These “sons and daughters” of celebrities, artists or billionaires fascinate and disturb. We remember this title New York Times Magazine, In December 2022, where a number of personalities (Zoe Kravitz, Lily-Rose Depp…) were caricatured as babies with the caption “She has her mother’s eyes”. And his agent.” Most recently, it was Reese Witherspoon’s son who made headlines for depicting his New York City duplex as a simple “student apartment” on TikTok. Since then, various parody accounts have spread across social media, mimicking “nepo-kids” who are often disconnected from the reality of the world. Viewed millions of times, they probably also show the public’s fascination with these rich young men, who are certainly mocked but followed by thousands of followers.

Don’t shoot the mockingbird

The decor is deliberately expensive. a restaurant that looks fancy, a yacht, a penthouse overlooking Central Park, high-end sports cars… Nothing is left to chance in the videos on TikTok Aries Yeager, 23 years old… old Belgian, better known by the alias @theeuropeankid . These pods, meant to be humorous, are sometimes so confusingly realistic that you’ll actually believe you’re dealing with a whimsical nepo-child. One of them, undoubtedly the most famous to date, features Aries Yeager receiving the bill for a meal at a restaurant with his father; salted, is 5000 dollars. When the waiter asks the young man what payment method he wants to use, he replies: “This is how rich young people pay for their expensive dinners,” captioned the TikToker, who is so convincing with his game that some netizens are mistaken.

Rich kid

But if the Belgian made that phenomenon viral, then he does not have the primacy of the concept. In 2019, Australian Bobby Misner, who works on YouTube and Instagram, published the video “The Life of a Millionaire’s Son”. No irony this time, he exposes his real life as a rich kid, even going so far as to complain about it, saying that he was bullied by his classmates because of his wealth. Seven million views and a ton of negative and hateful comments later, the young Aussie continues to feed her social media, but it seems she’s bounced back from her meltdown and learned a thing or two. Now, Bobby Misner seems to be making fun of himself, as evidenced by this post, where we see him in a convertible, pouring champagne in the sea, with this caption, which we feel (will we) be humorous: “Daddy’s Money”. The main idea. the sons of the rich can do nothing for themselves and depend on the goodwill of their parents. Worse, they would be proud of it. Parody or not, these videos serve several purposes: to provoke, to provoke, but also to capture our society like a distorting mirror.

Get paid to show off your wealth

But would we go so far as to pay for photos to appear on Instagram pages? This is the bet of 27-year-old American James Ison, who in 2015 created the Instagram page “Rich Kids of Instagram”. His idea. charge daddy’s young sons and daughters who want to be at his expense. The growing success continued and before long, Eason was asking for a modest $2,000 per edition. At first, the absurd idea was so popular that over the years, other Instagram pages were created with the same model. Then we see the rich kids in London, the rich kids in Tehran, the rich Russian kids, the rich kids in Uzbekistan… It seems like every country has a bunch of young Nepo kids just waiting to be put on the show. It remains to think about the reasons for this phenomenon. Today there are movies, series and documentaries about the very rich. Proof that this magnetism, consisting of as much repulsion as attraction, is indeed successful.

ScandalsNorth West: Reality TV, Dining, Instagram

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